*This post originally appeared at iPhone Life where Adam is a featured blogger.

* This post originally appeared at iPhone Life where Adam writes as a featured blogger.

Every once in a while I find FaceTime, Apple’s most excellent video call feature, to be very helpful. There are occasions when I just can’t get in the same room with a client, and FaceTime is a great alternative to just a phone call.

* This article was originallly written for and appeared in iPhone Life Magazine.

Well.

How about the Holiday Feeding Frenzy, huh?

I’ve managed to pack away enough holiday food to keep me at the gym for months, just sweating little droplets of fruitcake and chocolate truffles. I think I speak for most of us when I say it’s time to Stop The Insanity!

If you’re like many small business owners, you find yourself awake at night worrying about how to attract new business and keep your current customers coming back to you and not your competition. Well have I got a big ol’ can of Monster-B-Gone for you!  You can attack that boogieman very effectively with engagement marketing!

To continue a little bit with my topic from last time about how part of successful marketing is daring to be different, I wanted to tell you about an iPad app for cats that I came across recently.

Yes. I said an iPad app for cats.

The other day I was riding my bike through the park when I noticed three gorgeous parrots sitting on top of a fence surrounding the playground. I was intrigued because you don’t see that kind of thing around here very often, so I took a quick detour to go check it out. On my way into the playground, one of the birds greeted me with a loud “HELLO!” from high atop the fence. I wasn’t expecting that (Duh!  Parrots…talking…who knew?) and I admit it scared the heck out of me, but once I got over myself, I noticed how much attention these birds were attracting.

What the heck is a brand evangelist? 

The name sounds like it describes some sort of crazy-eyed, obsessed person, doesn’t it? It does, but honestly, this person is your company’s best friend.

 It seems like everyone and their ad agency is talking about “mobile marketing” these days, but what is it and why should a small business owner care?  After all, isn’t this kind of thing meant for BIG business?

Nay, nay, my good friends.

It’s for the rest of us, too.

Throughout human history, the arts have served as a bridge between people, society and time. Art has the ability to provide a better understanding of the past, a special appreciation for the present, and a glimpse into the future. And in today’s world, it continues to encourage thought, evoke emotion and spark conversation — all key components to successful human interaction.

How do you shop for goods and services? Are you a sensory shopper, meandering from storefront to storefront, taking your time browsing and comparing? Or, are you more like a military missile strike, comparison shopping and purchasing at the speed of light? Whatever your personal approach, you’re certainly within the great big mixing bowl of consumers out there. And with so many different shopping styles out there, a business in today’s market can really benefit from offering a variety of entry points to their product(s).