GLAD WORKS

BLOG WORKS

organic

Walking down the aisles of your local supermarket, you've probably seen all the product packaging promoting the benefits of organic food. Everywhere we look, we’re taught that organic food is healthier, more nutritious, and free of chemical substances when compared to conventional foods. Some products even claim to protect consumers from cancer-causing pesticides. (I’ll take those in bulk, please!)

So is organic food truly a miracle? An escape from all our processed and genetically-altered products?

For What It's Worth

graduation cap

Here’s a question confronting our latest crop of graduates: is the value of education worth its cost? It depends on who you ask.

With a four-year degree at a private college averaging $100,000 many college students graduate with thousands of dollars in debt, and often no job in sight.

Free Rice

"Helping to end world hunger."

It's a tall order. Many of us have poured pennies into those little UNICEF collection boxes, or collected soda can tabs, or sponsored friends in walk events. All with the goal of ending world hunger.

But how much does that actually cost? Is it even achievable?

According to United Nations' estimates, "the cost to end world hunger completely, along with diseases related to hunger and poverty, is about $195 billion a year."

voteIf we ever thought there was one way to campaign for the presidency, the 2008 primary season has changed that opinion forever.

Gone are the days of stumping, baby-kissing and whistle stops. Welcome to the virtual world of in-your-face, on-your-airwaves, everywhere-you-look politicking.

Do you know how private your email really is?

Most of us assume that our work email accounts are fair game…that our employers have the right and the responsibility to monitor the email sent from their employees’ accounts. After all, if the person down the hall starts sending threatening emails to Bill Gates, wouldn’t you want to know?

Marketing today isn’t what it once was. In fact, it’s more than it’s ever been.

As you can imagine, the way we market today is dramatically different from the way we marketed 50 years ago when there was no internet, no fax machine and limited television access.

To begin this story, let's start with some basic stats:

  • According to the Marketing to Moms Coalition (MMC), American mothers are responsible for purchasing power to the tune of $2.1 trillion/year.
  • Mothers typically have the last word in deciding what products their families consume.
  • In a recent MMC survey, three-quarters of mothers feel that Super Bowl ads don't target their needs at all.

2008 and beyond!

You’ll notice that we’ve deliberately refrained from posting a “best of” list for 2007. And for good reason.

We believe in using the past as a learning tool, but it doesn’t pay to get too overwhelmed or to drift into morbid reflection. Because today—as every day—we’re moving forward…ever forward.

What do we look forward to in 2008?

It’s inevitable. No matter how much you plan in this holiday season, there’s always one last gift you forgot to buy…one last-minute add-on to a loved one’s wish list…one last person for whom you feel a sudden rush of generosity.

What is there to do? Where do you start? Where can you go for a great, fun, absolutely perfect gift?

Joy to the World Wide Web

Sears Catalog

Remember the good old days of using a favorite catalog to write your Christmas list? My companion was a classic behemoth that became my toy-shopping bible, happily lugged from place to place while I daydreamed about the Barbie Dream House and EasyBake Oven that Santa had, no doubt, set aside for me.

It was a sad day when, due to changing lifestyles and so-called “advances” in technology, these Christmas catalogs became just a fond memory. Since the Sears Wish Book—one of the last to succumb to the advent of the web—was discontinued in 1993, a whole generation of children has missed out on this cherished holiday pastime.