From corporate and product brands to personal ones, branding has a huge impact on consumer purchasing decisions. But what many business owners don’t realize is that you yourself are a brand—it’s not just your business and your products that you’re selling. It’s you. Today we’re going to focus on how to create your own personal brand to help strengthen and solidify what you’ve already created for your business.
What faces do you want to show the world, GLAD WORKS friends?
“What’s in a name? That which we call a rose by any other name would smell as sweet.”
These days, demographic-based branding dominates all. The problem all brands face is this: if your brand suits a particular demographic at this moment, what happens as that demographic ages and times change? Do you age with them and eventually become extinct, or do you fight to stay relevant to subsequent generations of consumers? Of course you know the answer to that question: FIGHT! Go to the mattresses to avoid becoming irrelevant and sinking into oblivion!
People are always asking us how powerful a branding tool blogs can be, so today you get your answer people! Perhaps the best example of this power can be found in the popularity of fashion blogs and the bloggers who write them. They are r-e-d HAUTE right now!
When you see a blog post, a website, a Facebook page, or a piece of mail, what do you notice first?
Cool fonts? Maybe.
Great copy? Probably not right away.
The pictures? You got it!
The other day I was riding my bike through the park when I noticed three gorgeous parrots sitting on top of a fence surrounding the playground. I was intrigued because you don’t see that kind of thing around here very often, so I took a quick detour to go check it out. On my way into the playground, one of the birds greeted me with a loud “HELLO!” from high atop the fence. I wasn’t expecting that (Duh! Parrots…talking…who knew?) and I admit it scared the heck out of me, but once I got over myself, I noticed how much attention these birds were attracting.
We should be ashamed of ourselves for writing such a silly title!
But there it is. It’s too late to change it now.
What the heck is a brand evangelist?
The name sounds like it describes some sort of crazy-eyed, obsessed person, doesn’t it? It does, but honestly, this person is your company’s best friend.
Have you thought about starting a blog for your website? Do you know how to spell the word B-L-O-G but you don’t know what to actually put in one? Well, you’ve come to the right place because today we’re talking about branded content!
Perhaps the best way to explain Social Media is to break it down a little bit. Printed media like a newspaper is a one-way communication—you read it but you don’t tell it what you thought of the article. Maybe you call a friend and tell them about it, but you don’t sit there talking directly to your newspaper.
If you do talk to your newspaper, we’ll just back away slowly and let you continue…