GLAD WORKS

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2008 and beyond!

You’ll notice that we’ve deliberately refrained from posting a “best of” list for 2007. And for good reason.

We believe in using the past as a learning tool, but it doesn’t pay to get too overwhelmed or to drift into morbid reflection. Because today—as every day—we’re moving forward…ever forward.

What do we look forward to in 2008?


	
		
		

It’s inevitable. No matter how much you plan in this holiday season, there’s always one last gift you forgot to buy…one last-minute add-on to a loved one’s wish list…one last person for whom you feel a sudden rush of generosity.

What is there to do? Where do you start? Where can you go for a great, fun, absolutely perfect gift?

Seek no more in vain! We’ve polled our staff for the best sites and have come up with a list of their favorites. Some of these sites also have brick-n-mortar stores (if you’re really in a rush), but all are well worth a visit.


	

Joy to the World Wide Web

Sears Catalog

Remember the good old days of using a favorite catalog to write your Christmas list? My companion was a classic behemoth that became my toy-shopping bible, happily lugged from place to place while I daydreamed about the Barbie Dream House and EasyBake Oven that Santa had, no doubt, set aside for me.

It was a sad day when, due to changing lifestyles and so-called “advances” in technology, these Christmas catalogs became just a fond memory. Since the Sears Wish Book—one of the last to succumb to the advent of the web—was discontinued in 1993, a whole generation of children has missed out on this cherished holiday pastime.


	

Not a waste of time

recycling logo

In recognition that yesterday was America Recycles Day, it’s worth noting that we everyday consumers create a shocking amount of e-waste. According to the EPA’s stats for 2005, “between 1.5 million and 1.9 million tons of used or unwanted electronics were discarded in US landfills, including as many as 130 million cell phones [our italics]. Only a little more than 350,000 tons were recycled.”


	

Good will from good food

Sodexho, the food service giant known for supplying hotel chains around the world, has recently gone native. Sodexho—which supplies breakfast and lunch for more than a dozen school districts in Rhode Island—will now purchase a larger percentage of its produce from local farms.

In conjunction with nonprofit group Kids First, Sodexho worked on this project for three years—making sure local farms met their certification needs and negotiating fair prices for produce.


	
		
		

Still full from lunch? Not hungry for dinner yet? Then go grab a free taco from Taco Bell during the inconvenient hours of 2-5pm on October 30th. While you’re there, feel free to drink a soda, or order a gordita…or six. Taco Bell found a PR goldmine in its advertising “gamble” to give away free tacos to America if any player stole a base in any game of the World Series. In Game 2 on October 25th, everyone’s wishes came true when Red Sox rookie Jacoby Ellsbury stole second, and consequently Taco Bell stole the stage.


	

No Love for No. 9

The Ventura County Star is reporting that their local congresswoman is taking aim at women's mags. Capp's wrote an editorial on Friday, denouncing a number of women's magazines with young female readership for carrying ads (pictured here) for Camel No.


	

Minding their Ps and Qs

QVC Logo old and new

For the first time in 14 years,QVC is redesigning its image. The television shopping network recently launched a new logo as part of atotal integrated marketing campaign (the first of its 21 years) that aims tooverhaul QVC’s identity from the ground up.


	

NFL = New, Fancy Logo

NFL logo comparison

As Brand New noted recently, the NFL is updating its logo. After more than 60 years, it’s probably about time.

According to USA Today, the NFL has developed a “leaner, meaner” version to launch next April. Why the change? The darker blue will increase contrast; fewer stars will make the logo easier to reproduce (apparently vendors had been altering the logo on their own to cut down on the inexplicably numerous stars); the football will look less like a “hamburger” and more like the ball on top of the Vince Lombardi Championship Trophy.