In these difficult economic times, often the first thing business owners are forced to cut back on is advertising and marketing. But having budgetary constraints doesn’t mean that you can’t keep your name out there just the same. There are many things a company like ours can do to help you stay relevant and in front of people through new and creative advertising and marketing strategies. Together, we can keep your name at the top of the list wisely and efficiently.

Now that Halloween is over, you know what that means, GLAD WORKS friends!

It’s time for all the other stuff—Thanksgiving, Chanukah, Christmas, Kwanza, Festivus, Wintereenmas, New Year’s, what have you! It’s nothing but fast-paced action from now until 2012, so we thought we’d take this opportunity to share some of our seasonal advertising ideas with you.

Season’s Greetings!

We were talking about multimedia marketing the other day at a team meeting when we realized that we should totally be telling you guys about multimedia marketing! Why didn’t we think of this sooner?

If you’re like many small business owners, you find yourself awake at night worrying about how to attract new business and keep your current customers coming back to you and not your competition. Well have I got a big ol’ can of Monster-B-Gone for you!  You can attack that boogieman very effectively with engagement marketing!

Ahhhh…viral ads. They’re fun, right?  Don’t you love it when you sit down to your computer to find that some lovely person has shared a gem with you?

When you see a blog post, a website, a Facebook page, or a piece of mail, what do you notice first?

Cool fonts?  Maybe.

Great copy? Probably not right away.

The pictures? You got it!

To continue a little bit with my topic from last time about how part of successful marketing is daring to be different, I wanted to tell you about an iPad app for cats that I came across recently.

Yes. I said an iPad app for cats.

The other day I was riding my bike through the park when I noticed three gorgeous parrots sitting on top of a fence surrounding the playground. I was intrigued because you don’t see that kind of thing around here very often, so I took a quick detour to go check it out. On my way into the playground, one of the birds greeted me with a loud “HELLO!” from high atop the fence. I wasn’t expecting that (Duh!  Parrots…talking…who knew?) and I admit it scared the heck out of me, but once I got over myself, I noticed how much attention these birds were attracting.

What the heck is a brand evangelist? 

The name sounds like it describes some sort of crazy-eyed, obsessed person, doesn’t it? It does, but honestly, this person is your company’s best friend.