We know what you’re thinking GLAD WORKS friends: LinkedIn is a big snooze. But we’re here today to convince you otherwise and encourage you to go back and take a look at LinkedIn as it is today. It’s not just a place to post your resume and make connections with folks you sort of know, then nothing happens. Not anymore. It’s bringing sexy back to content marketing (for B2B especially) and you shouldn’t ignore it if you know what’s good for you!

Have you wondered how kids manage to get so much of what they want, even when it’s something absolutely ridiculous?

Like, who in their right mind would pay $15 for a Tinker Bell snow cone at Disney on Ice?  It’s ICE!  Stand close enough to the rink and the skaters will kick some out right at you!

How do kids get their parents to do these things?

Just as we promised you GLAD WORKS friends, we have a very special treat for you this week! 

So, you’ve chosen your platform (iPhone for the win!) and decided how you’re going to make your money. Now comes the hard/fun part—the marketing!

Last week, we talked about deciding which platform to build your app on. Generally speaking, most developers develop for iOS first, so let’s act like that’s the platform we’ve chosen to go with. But now that that’s out of the way comes the question: “How are you gonna make some money off this thing?”

“Making money?  It's an app!” you say.

We’ve seen it a million times if we’ve seen it once, GLAD WORKS friends. A business owner spends a lot of time and money getting an email marketing campaign together only to have it do a big giant belly flop into the FAIL pool.

Since we started our Pinterest account a few months back, we’ve been learning some things about Pinterest that we thought you’d like to know about. Whether you already have an account, are considering one, or you’re sitting there scratching your head going “what the heck is Pinterest?” this article is for you! 

Ah, the Millennials. 

It's the group that marketers these days are trying to figure out how to “get.”  They’re expected to spend about $10 trillion dollars in their lifetimes, so no wonder marketers are so interested in them!

They’re a wily bunch for sure, but we can work with them. 

Check it:

Foursquare recently rolled out some pretty exciting stuff that gives business owners lots more power to communicate with their customers than ever before. So today, we’re going to talk about these changes and what they can mean for your business.  If you’re not on Foursquare yet, this just might make you want to take the plunge!

It used to be that when you wanted to do some marketing, you’d come up with a plan, nail down some messaging, develop collateral, and BAM! Marketing. But in today’s digital landscape, what you do and how well you do it are critical to the success of your campaign. Quite often, in the digital space, you only have one chance to impress your customers, so you can’t afford to waste time with malfunctioning links, difficult navigation, and error messages.