Last week we started this series by talking about how the name of your brand or product needs to reinforce the key elements you want to convey. We went over descriptive and meaningful names that clearly state what a business or product does. We also talked about names that are more abstract and tell a story about what the brand or product is about. Today, we’re going to talk about some current trends in naming. We’ll also touch on how to narrow down your list of potentials by making sure there’s a URL available with your name in it, and searching for other businesses that might be using that name already.
So, you’ve been interviewed on a TV show, or you’ve been invited to be a blogger on a popular website. Awesome! Good for you! No matter how much you promote your business to potential clients, there’s nothing like getting a little leg up from the media. Now that you’ve gotten the attention, how do you convert that into actual sales? Read on, friends!
Use the coverage as an excuse to reach out
Every year we see headlines declaring that it’s “The Year of Mobile!” Seems like it’s been “The Year of Mobile” for a long time now, hasn’t it? Clearly, mobile isn’t going anywhere. In fact, it’s taking over in a very big way and it grows every year. Recently, we got a super handy little book called Mobile Fact Pack: A Guide to Mobile Marketing that was put together by the folks over at AdvertisingAge. It explores everything from mobile ad spending and social media marketing to mobile OS market-share info and consumer behavior trends. Today we’re going to share a few take-aways from that book–just in case you were thinking that having a mobile marketing plan isn’t a priority.
Email marketing is one of the most strategic marketing choices that you can implement, but you have to do it correctly in order for it to be effective. Today we’re going share with you a few tips to help you turn your emails into sales and turn you into an email marketing rock star.
Having great calls to action is the key!
We recently helped out with the latest RIPTA and RIDOT campaign called “Beat Traffic, Try Transit.” You may have seen the billboard we designed on 95 or heard the radio spot we scripted. RIPTA called us in to assist because they know that great design and well thought out messaging are seriously important when presenting new concepts to the public. So today we’re going to talk about what we did for them, but also about how super it is that they understand how to reach their audience.
Greetings GLAD WORKS friends! We’ve been doing so many heavy posts about very serious things that we thought we should lighten things up a little bit. After all, it’s almost summer time and the livin’s easy! Today, we have some really fun videos for you as we’ve chosen four of our favorite viral ads to share. They all have a few things in common that we think greatly contribute to their virality. Can you guess what those elements might be?
We know what you’re thinking GLAD WORKS friends: LinkedIn is a big snooze. But we’re here today to convince you otherwise and encourage you to go back and take a look at LinkedIn as it is today. It’s not just a place to post your resume and make connections with folks you sort of know, then nothing happens. Not anymore. It’s bringing sexy back to content marketing (for B2B especially) and you shouldn’t ignore it if you know what’s good for you!
Have you wondered how kids manage to get so much of what they want, even when it’s something absolutely ridiculous?
Like, who in their right mind would pay $15 for a Tinker Bell snow cone at Disney on Ice? It’s ICE! Stand close enough to the rink and the skaters will kick some out right at you!
How do kids get their parents to do these things?
Just as we promised you GLAD WORKS friends, we have a very special treat for you this week!
So, you’ve chosen your platform (iPhone for the win!) and decided how you’re going to make your money. Now comes the hard/fun part—the marketing!