It's almost the end of the year, so we're starting to shift our focus on what's coming up in 2015. Based on some trends we saw from 2014, we can make a few educated decisions about what design trends we'll all be following in the coming year. If you have a website that needs a refresh or a redesign, you can be sure that many if not all of these elements will be present in your new web design.
Getting your social media content right can be a moving target. What once seemed to resonate with your audience now doesn't get a single like, comment or share. Fear not, GLAD WORKS friends. Maybe all you need to do is come up with some fresh ideas. Here's a quick list of a few things that we have found to engage an audience.
It's that magical time of year, friends! The holiday season is in full swing and if you're an online retailer, getting your website ready for a successful buying season is imperative. Here are a few quick things to consider that can help out a lot.
Here at GLAD WORKS we are quite proud of the way we approach our projects. We have developed a process that we use in just about everything we do, and at this point, it's so finely tuned that it's every bit as sexy and streamlined as a hot red racecar. Here's a little peek at some of the major points of our process.
In the weeks and days ramping up to Election Day yesterday, many people have been feeling inundated with postcards from every politician imaginable. Lots of those postcards never even got a glance and went straight into the recycling bin. Sadly, this is the fate of so many postcards. After all the expense and design time and planning that goes into them, it's really a shame. Postcards are very cost effective and they do work very well, but they have to be done right or it's into the bin they go.
Here's how you can make postcard marketing work for you!
When we're not busy working, we're busy getting ready to work. That means we're busy filling our cups with steaming espresso, meticulously arranging our desks, making a huge mess of papers covered in sketches, or creating a "to do" list.
Each of us has a routine, and a few things we absolutely have to have or our workday is just going to be a giant bummer.
We've known for years that Purina has had it together when it comes to being a truly innovative and courageous brand. Remember a while back when they developed the first app made specifically for cats? That was superfantastic and really, very smart. Now they're at it again, teaming up with the folks over at BuzzFeed to create a very funny series of branded entertainment videos called "Dear Kitten." The success of these videos (16.2 million YouTube views and counting since June) may be the beginning of an exciting new trend in video marketing. Here they go again, transforming our culture.
You have been trying to keep up with your blog and you're doing a pretty bang up job posting it regularly. You've been humming away, brimming with great ideas for interesting content and then suddenly: you got nothin'. Oh dear. What do you do now? Fresh content is good for SEO, plus your public awaits! The adoring masses will be concerned! You'll start getting emails from people wondering if you've fallen off the planet. What's a burned out blogger to do?
Have no fear, burned out blogger!
You see our names in emails and get very official documentation, but how much do you really know about our office culture? Not a lot. We share some things here and there on Facebook, but other than that, you don't get to see or hear too much about what the daily workings are like. As a group of creatives who are also friends and kind of like a little family, we enjoy working together. We have fun days and mini contests that help the team bond. Today, we'll share last week's fun with you.
Life can be rough sometimes, can't it? It seems like wherever you go, there's some negativity you've got to deal with. Maybe you met a friend for lunch and all they did was complain. You received harsh criticism or lost a big client. Wherever that negativity is coming from, you've got to shake it off. We love the new Taylor Swift song because it's an anthem for getting rid of all the bad stuff so you can embrace the good.
When you have a negative experience, it's like a low-level psychic attack that can throw you off track—destroying your confidence, distracting you from your goals or just plain p***ing you off. You don't need any of that, so shake it off.