After our discussion of sitemaps and wireframes from last week, we thought we should move on to talk about some of the more fun parts of a website’s anatomy and talk about navigation. Web users are very impatient, so navigation is incredibly important in helping them find what they’re looking for as quickly and easily as possible. It can actually make or break the success of your website, so it’s certainly a very big deal and something you should pay close attention to.
Still got your dissection kit from last week?
Things that are said around the Internet, whether they’re true or not, can negatively impact the reputation of your business. Even hugely popular brands are not immune and content matters whether it’s stuff you put out there yourself, or something someone else says about you. It becomes true. It becomes part of what defines your brand.
So, how is a small business that doesn’t have a monstrous PR machine on their side supposed to manage their online reputation?
One way to start is by coming up with several ways to make sure that the stuff you put out into the universe is the first thing people see and not what others are saying about you. You can do this by having a content strategy. Here’s some stuff to think about.
Recently, Twitter rolled out a new effort to build up their advertising business. Now you can purchase ads that will reach users based on the keywords in their recent tweets as well as the tweets they’ve interacted with recently. Today we’re going to go into some detail about this new feature and talk about how useful it might be to you.
In other words, we’re going to tell you why you care.
We might also talk about ice cream because it’s May now and summer is coming!
We know what you’re thinking GLAD WORKS friends: LinkedIn is a big snooze. But we’re here today to convince you otherwise and encourage you to go back and take a look at LinkedIn as it is today. It’s not just a place to post your resume and make connections with folks you sort of know, then nothing happens. Not anymore. It’s bringing sexy back to content marketing (for B2B especially) and you shouldn’t ignore it if you know what’s good for you!
In our blog post about Game of Thrones, we talked about how young or inexperienced people like interns and new hires can bring a lot to your business. GLAD WORKS usually has at least one intern present at any given moment, so we have a lot of experience working with them to help them make the most of their time with us. We think it’s important to talk about them today because the word “intern” seems to be becoming synonymous with “free labor.” That’s not the case at all, and treating it that way cheats the business and the intern out of a very valuable experience.
Let’s talk about how to properly nurture an intern for a mutually beneficial relationship!
We know that CMYK and RGB totally sound like the two boy bands your teenage daughter is swooning over, but they’re actually color spaces that we encounter with images. Each color space has a specific use and they’re the reason why things that look one way on your computer screen may look completely different in print.
Today we’re going to explain what CMYK and RGB are and how they have different uses depending on what your project is. It’s going to be a lot like an episode of Bill Nye the Science Guy only with less bowties and fewer awesome sound effects.
Maybe you’ve only heard of it, or maybe you’re obsessed with either the book series by George R. R. Martin or the HBO television series. Whatever your experience is with Game of Thrones, you know how amazingly intense and deliciously dangerous every plot-line can be as the story chronicles the violent dynastic battles between the noble families of the realm for control of the Iron Throne.
“Battling for control of the throne? Sounds just like doing business!” you say.
We think so too!
There are many parallels that can be drawn between Game of Thrones and all of us who are out there trying to make it in the business world. Today, let’s take a look and see what Game of Thrones has to offer us, GLAD WORKS friends.
So, you’ve read our post about Google AdWords and Facebook Ads and you’ve decided to go with advertising on Facebook. But now what? They have so many products! There are Promoted Posts, Sponsored Stories, Page Post Ads and Marketplace Ads, but what do all these things do? It’s overwhelming!
Not to worry, GLAD WORKS friends. We can sort this out for you.
Let’s dig in and take a look at Promoted Posts and Sponsored Stories—the two things we think you’re most likely to be interested in to start out with.
Sometimes when production is heavy, some of the non-designy types around our studio joke about being able to help the designers out, saying “I’ve got glitter pens! Put me on it!”
Oh if it were only that easy, GLAD WORKS friends!
The truth is that graphic design requires a lot more than just a willing heart and a pack of Crayolas (sorry non-designy types). It takes a ton of skill, training and talent to create effective visual communication, but many folks leave it as an afterthought when it should really be one of the very first priorities.
Today we’re going to talk about what graphic designers do and why good graphic design is so critical to your business.
If you’re thinking about investing in some pay per click advertising, but you’re not sure if you should start with Google AdWords or Facebook Ads, then this is for you!
We can help you get it all sorted out so you’re on your way to a solid plan by the end of this blog post!