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Press Releases

The Oscars: Glitter, Glamour and Marketing

February 26, 2015

 

The Oscars have been a marvelous celebration of Hollywood's cinematic successes since 1929. With each year, the awards ceremony seems to be a bigger deal than the last and more brands are stepping forward to get a piece of the action. In the same way that the Super Bowl is as much about the commercials as it is the game, the Oscars are as much about the marketing opportunities it presents as it is about celebrating great achievements in film. 

Come read! 

The Lowdown on the Showdown Between Adobe Flash and HTML5

February 18, 2015

 

Adobe Flash has been the standard that has animated the web since the early days. But now, it's showing some security vulnerabilities as well as some cumbersome and outdated functionality. Many websites still rely on it, but is it time to say goodbye to the old standby in favor of something a little more nimble like HTML5? 

If Celebrities Were Fonts, What Fonts Would They Be?

February 12, 2015

 

 

 

We talk a lot about how to use fonts to help you present information in a way that makes sense for your particular project. You may hear us explain the difference between serif and sans serif. We may talk about script and how it should be used sparingly instead of in the body copy. Fonts have different functions and levels of clarity and readability but they also have personalities. All of these things come together to make the role of a font a very crucial one in the success of any design project.  Just for fun, we went around the studio and asked the team: If your favorite celebrity were a font, what font would they be? Here's what we had to say.

5 Things to Consider When Outsourcing Content Marketing

January 21, 2015

 

The influence traditional marketing has on consumers these days is changing, but this does not mean that all hope for traditional marketing methods is lost. You absolutely should not abandon them, but they need to be augmented with content marketing. It's a great way of communicating with your audience without overtly selling anything. Instead, it delivers information that makes your potential customers more informed and establishes you as an expert with the highest quality products or services.

Trouble is, who has the time to strategize and write all of that stuff? Here's where outsourcing your content marketing makes sense, but there are some things to consider before choosing an outside agency to help you.

Elements of Great Packaging Design

January 14, 2015

 

While we were deciding what to write about this week, Adam said he was in the mood for something light and fluffy which made Juli think of pancakes which made Emily think of food and packaging design, and so here we are. The creative process at work AND a blog post about pretty boxes of marvelous things that make us want to buy them. BAM!

Are Free Websites Too Good to be True?

January 7, 2015

 

We've all seen the advertisements on television for free custom websites. They feature shiny happy small business owners talking about how amazing their new free website is and how they got professional copywriting, state-of-the art design, promotion, hosting, support and maintenance all without paying a single penny. Does it sound too good to be true? That's because it is. Here's why.