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Branding

Identify yourself. Branding, or “the process of creating and disseminating a brand” has become a very trendy marketing concept. Well, it’s about as trendy as a cola first marketed during Prohibition times as “the ideal temperance drink”. Or a Pennsylvanian milk-chocolate bar that offered WWII soldiers a snack “more sustaining than meat.” Or a pair of blue jeans forged with rivets, by a German immigrant in Gold-Rush California.

A brand is the name of a distinctive product, service, or concept. But branding is far more than a name or logo. It’s a cumulative effort. It’s the way in which that name is packaged, positioned and promoted. It’s the story, the distinction, the reputation. And when executed successfully across all mediums by a full-service ad agency: you have the creation of instant, unstoppable, even legendary brand recognition.

GLAD WORKS is a full service branding agency.

  • Naming.
  • Logo & Identity Design.
  • Campaign Development.
  • Positioning.
  • Business System Creation.
  • Packaging.
  • Signage.
  • Livery.
  • Promotion.
  • And any other newfangled or age-old techniques used to turn your brand into legend.

Browse our branding portfolio.