Identify yourself. Branding, or “the process of creating and disseminating a brand” has become a very trendy marketing concept. Well, it’s about as trendy as a cola first marketed during Prohibition times as “the ideal temperance drink”. Or a Pennsylvanian milk-chocolate bar that offered WWII soldiers a snack “more sustaining than meat.” Or a pair of blue jeans forged with rivets, by a German immigrant in Gold-Rush California.
A brand is the name of a distinctive product, service, or concept. But branding is far more than a name or logo. It’s a cumulative effort. It’s the way in which that name is packaged, positioned and promoted. It’s the story, the distinction, the reputation. And when executed successfully across all mediums by a full-service ad agency: you have the creation of instant, unstoppable, even legendary brand recognition.
GLAD WORKS is a full service branding agency.
- Logo & Identity Design.
- Campaign Development.
- Business System Creation.
- And any other newfangled or age-old techniques used to turn your brand into legend.
Browse our branding portfolio.