Online. Big time.
It’s been a robust few months for Web projects, indeed. For example, GLAD WORKS crafted three, new sites for the Rhode Island Technical Assistance Project: an umbrella agency offering crucial information on local special needs groups - in this case: Autism, Teacher Assistants and the Rhode Island IEP Network. After several months of design and back-end work, we unveiled a powerful new Citizens-Union Savings Bank online presence. And our design and technical teams just added a new Upromise feature to BROOKS Pharmacy’s website.

Printer. Friendly.
While designing for the Internet has been both vigorous and exhilarating, GLAD WORKS’ foundation is in the tactile medium of print. GLAD WORKS recently received a CASE’s Circle of Excellence Award for a Johnson & Wales print campaign featuring dramatic black and white sports photography paired with stirring quotes from some of the world’s most inspirational sports stars. A jigsaw puzzle dye-cut cover and in-house wordsmithing highlighted an eye-catching Autism Spectrum Disorders Support Center brochure. Finally, stunning design and digital photography helped one of our clients secure a major account with Citizens Bank.

Brand. New.
Our unparalleled expertise in print design, copy writing, marketing, TV, radio, PR and advertising enables us to offer clients powerful, cost-effective, cross-media branding. GLAD WORKS was called in for the second, consecutive year to craft an exciting – and revenue increasing – media campaign for Providence College’s athletics program. The result: “Game Day. FRIARTOWN.” We also unveiled “Fostering Futures” a bright, new, hope-instilling identity campaign for the Rhode Island Foster Parents Association. Finally, GLAD WORKS also branded several new product lines, designed POP displays and product packaging for one of our jewelry clients. The result: our client won huge, new accounts with such national retail outlets as at WalMart, Target, Kmart, CVS and Walgreen’s.

Let’s get direct.
More and more of our clients are ‘opting in’ for the powerful, quantifiable, cost-effective potential of direct email campaigns. And now GLAD WORKS offers SEND: our direct eMarketing suite of services. We’ve launched coordinated direct email campaigns for such clients as the FDNY [The New York City Fire Department] and Festival Ballet Providence. And with huge results. In these days of downsized marketing budgets direct email campaigns are offering our clients economical, measurable, revenue-generating impact.

Various sundry.
In addition to an array of industry awards and newsprint, GLAD WORKS was honored at the 2004 Fire Commissioner's Humanitarian Awards Dinner for our ongoing pro-bono work dedicated to the men and women of the Fire Department of New York: a pledge we made to the FDNY following the tragic events of September 11th. We also took part in our second annual Taiwanese Dragon Boat race – part of the growing Pawtucket Convergence arts festival. GLAD WORKS’ coffee cup was raised aloft on NBC 10’s iconic “salute to the mug.” For the second year in a row, one of our team was selected to read Chris Van Allsburg’s The Polar Express during a special, holiday reenactment of the famous children’s book. And, if that wasn’t enough, our Marketing Director took part in the Principal for a Day program at an elementary school in our home town of Pawtucket.