Child's play.
On June 14th, GLAD WORKS launched the new online presence for Chris Van Allsburg – author of such world-famous books as Jumanji, The Polar Express and Zathura. The Flash-based website was created as the online resource for all things Van Allsburg, including virtual book tours, teachers’ resources and lesson plans; video clips; interviews and speeches; FAQ’s; an interactive timeline; games; galleries of his sculpture and drawings; wallpapers and screensavers; ePostcards – even a scavenger hunt. Furthermore, Chris and the GLAD WORKS team crafted an animated guide out of Fritz, the English Bull Terrier that inhabits each of the author’s books. The website has received critical acclaim and press. Far more importantly: children [and adults] really seem to enjoy it.

Launch pad.
This summer also witnessed the launch of new websites for the Arts & Business Council of Rhode Island, The Place of Our Own [a joint partnership between the Rhode Island Department of Children Youth and Families, the Rhode Island Council of Resource Providers for Children Youth and Families, Inc., Casey Family Services, and the Rhode Island Foster Parents Association]. What’s more, our technolog-e team helped engineer a live web-cast of a recent international press conference, in which the owners of BROOKS announced their acquisition of Eckerd.

Fine print.
Amongst the work coming of the press this summer, GLAD WORKS crafted a set of high profile print pieces for PK Walsh, New England's leading hair replacement salon, a stunning capabilities brochure for Creative Resources, Inc. and a new corporate identity set for Coast to Coast Promotional Products. GLAD WORKS also completed it’s largest print project ever: a 360° wrap design for the Rhode Island Blood Center’s brand new mobile blood bus.

Press on.
We’re proud to have crafted “Summer,” a dynamic, high-rotation PR campaign for the Rhode Island Blood Center. The inspirational campaign – executed both for TV and radio – encourages donors to take just one hour out of their summer activities to donate blood during a time when donations are typically slow. In addition, GLAD WORKS was commissioned by the Volunteers Center of Rhode Island to create a media campaign to help increase family volunteering. The result: “Family Matters,” large-scale print work that can be seen on RIPTA buses and bus-stop shelters all across the Ocean State.

Direct hits.
More and more of our clients are ‘opting in’ for the powerful, quantifiable, cost-effective potential of direct eMarketing. This summer, we crafted a Father’s Day direct eMail campaign for FDNY [The New York City Fire Department]. SEND, our new cost-effective, client-maintainable eNewsletter service was well received by several clients, including the Arts & Business Council of Rhode Island, Festival Ballet Providence and re.Source.

Big Apple.
On July 19th, after almost a decade of design, technology and marketing in New England, GLAD WORKS opened a new studio in Manhattan. While the bulk of the creative team will remain in Pawtucket to tend to existing New England clients, the Upper East Side location was selected to best serve our bourgeoning New York City clientele. GLAD WORKS’ Marketing Director, Callum Grieve will spearhead the development of GLAD WORKS NYC.