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With Winter finally upon us and the New Year here again, we at GLAD WORKS tend to grow contemplative about, well, our growth! With new team members, new clients, and new ideas we’re looking forward to another year of helping clients achieve their marketing goals. Read on to learn what we’ve been up to.
When Neighborhood Health Plan of RI wanted to get the word out about its low - and no cost health care services for the state’s families, they turned to GLAD WORKS. Faced with the challenge of keeping costs down to help fund the uninsured, GLAD WORKS used alternative filming and lighting techniques to reduce the cost of the project, along with availing of property owned by NHPRI to eliminate fees associated with location. Actors were found through small, local casting agencies and NHPRI staff members even pitched in, volunteering their children as extras for the project. NHPRI offers medical care to local children and their families. By keeping costs down, we helped them channel funds towards their vital services. The resulting ads are airing right now on local channels. Check them out online right here!
What’s the most likely way for potential customers to try to find your product or service online? 80% of Internet traffic begins at a Search Engine (Adage 11/07/06). Help harness the most popular entryway to the online space via Search Engine Optimization and ensure that these searches lead prospects to your website, and not a competitor’s.
Don’t know your Ask from your Yahoo? No worries, our trained SEO engineers are fluent in the latest methods for optimizing your organic rankings and managing a pay-per-click campaign. Translation: we make it easier for more potential customers to find your site. We’ve done it for clients like Garrison Confections, Taglia Boutique, PaperWorks and Ocean State Reverse Finance, and we can do it for you!
The Providence Warwick Convention & Visitors Bureau (PWCVB) works on behalf of Providence Warwick and surrounding communities, promoting them as a convention and vacation destination. From now on, when they need design help for their direct mail, signage, identity and promotions, they‘ll turn to their official design partner, GLAD WORKS. “Providence has a unique look, and the PWVCB’s collateral should be designed accordingly, with an eye towards art and impact,” explains GLAD WORKS’ Creative Director and Principal Gina DiSpirito. Keep your eye out for a peek at the new face of greater Providence!
As GLAD WORKS’ exceptional work continues to attract new clients we’re expanding to ensure we can continue to offer the highest level of service. Please join us in welcoming new team member Kim Lawrence, our Copywriter and Marketing Director. With her website content development expertise, agency background and advertising and public relations experience, Kim is already working to promote our services and our clients, such as Carlos Raposo, Neighborhood Health Plan of Rhode Island, and Personal Best Body.
After a slow start (remember those endless download times?) online video is here, and it’s growing. Advertisers are following suit. Estimates put spending for online video advertising at $410 million this year, an 82.2% gain over last year's $225 million. With Google’s recent acquisition of YouTube, new delivery mechanisms will undoubtedly contribute to online video’s meteoric rise. Tap into this explosive medium with GLAD WORKS. We’ve successfully launched online video content for clients like Cambridge Endo, Festival Ballet Providence, Ocean State Reverse Finance and the Groden Center. Tell your story and engage users the way no static content can, with video.
This season marks the fifth year that GLAD WORKS has helped shape the public visage of The Providence College Friars. This year the campaign, aimed at attracting spectators to the games and selling season tickets, focuses on the student athletes as a team, is called “Here and Now.” Spanning outdoor, radio, and signage, the campaign helps showcase the team members of the Providence College Men’s basketball team as they make their way through another exciting season. Through photography highlighting the team’s personality, Providence gets to see another side of their favorite basketball team as BIG EAST rivals go head-to-head in this electrifying season. |
