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12Sep

The Power of Copy

12 September 2016   phil     0 Comments

"This chair was built for breaking things."

In writing, there is nothing like a strong refrain. It's why songs have choruses, right? The intention is to drive home a particular theme or point, with repetition. The goal for any writing stands: Make it simple and make it powerful. Yes, that includes brand and copywriting. Great, artful copy can be simple, beautiful, and effectively promote your brand while talking about something else, on the surface.

31Aug

The Power of Branding - Usain Bolt

31 August 2016   phil     0 Comments

With the Rio Olympics now in the books, your good friends over here at GLAD WORKS are looking back at a couple of our favorite advertising and branding moments surrounding the games. In a series we call "The Power of…", we'll breakdown what we see, using a marketer's eye.

The Power of Branding

08Jun

Fun Stuff Friday!

08 June 2016   Kristen   0 Comments

Oh boy! Oh boy! Oh boy! This week we have fire that changes colors, some really cool social media feeds and a printer that prints coffee. Yup. You're just going to have to read on to find that one! Every submission from the GLAD WORKS team is equally delectible, so drink it in, and enjoy every drop.

26May

Fun Stuff Friday!

26 May 2016   Kristen   0 Comments

We can't think of a better way to start off a long holiday weekend than with a kick! Today we have assembled for you some cool rebranding, a really wierd Tumblr and even some dancing! Have a happy and healthy Memorial Day. We'll see you on the other side!

20May

Fun Stuff Friday!

20 May 2016   Kristen   0 Comments

Whoa! It's Friday again already? How did that happen? 

Even though the week went by in a flash, we still managed to put together our list of fun stuff for you because we like you a lot and we want you to start your weekend off right. Enjoy!