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What do we look for when we head to buy something we need? Functionality? Yes. Versatility? Sure. Price? Of course. But with most of us, the first thing we do is look up the brand we already know and trust. The way we see it here at GLAD WORKS, there are a few different reasons for this.

The advertising landscape is continually changing. It isn’t enough to simply make a product that does x, y, and z, and expect it to sell. People always want more, in case you didn’t know. Buying into a product – like Apple, for example – is representative of you buying into that lifestyle. Odds are they’ll go Apple with all their other technology going forward. They’re in the Apple ecosystem, and iMessage is really hard to walk away from. If 50% is the ‘Cool Factor’ (and to be honest, that percentage is a little low) then the other half is a brand that they can trust. A brand with employees that they’ll be able to reach when something goes wrong, shows they care about them even after they made the sale.

There are a few ways to get this done, no matter where you are with your business. It’s never too late to make the shift.

The confetti’s been swept up. All that’s left of the champagne bottles are the few corks still lingering on people’s desks as souvenirs. It was a fun launch. That was months ago. Unfortunately, it’s also where the party ended. So why isn’t anyone coming to the site? The answer may be SEO…

Everyone approaches a task with a different set of goals in mind. It all depends on what you’re looking to accomplish over the day, week, month, or even year-long timeframe. They decide on a business model and work towards making it a reality. But what are they actually working towards? At GLAD WORKS, we found that the answer will vary depending on who you ask, and what they need at the time. There are a few staples, though, that carry over from client to client.

Smoke wafts up from the cigarette between his fingers. The ember is dulled, buried beneath a layer of ash, but burning all the same. With a flick of his finger, the excess ash lands amidst the rest in the small ceramic tray on his desk. In his other hand he swirls a glass, causing the sole ice cube inside to clink against the sides. He brings the cigarette to his lips. The ember burns bright for a moment’s inhalation before being cloaked by a cloud of exhaled tobacco. The man is sitting back in his chair. To the rest of the world he appears to be doing nothing more than waiting to leave. To everyone in the office, though, he’s polishing up his next big pitch.