BLOG WORKS

Where Art & Commerce Intersect

An agency-eye view of Marketing, Advertising, Branding, Design & Media

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Fun Stuff Friday!

 

It's Fun Stuff Friday! Take a moment to sit back and enjoy some of the finer things in life, like this list of coolness that the GLAD WORKS team assembled for you today. Marvel in its glory, and then go have an awesome weekend. 

Agnieszka

I love my new Wonder Woman sticker! I think all the women who work at GLAD WORKS should have one because we are all superheroes! 


	
		

 

Your brand has a voice. Do you know what it sounds like? This is an important thing to know and it takes some effort to truly hear and understand the tone that fits best. If you haven't already established a voice, or if you think your existing one needs to evolve, we have good food for thought. It's like a crispy, buttery grilled cheese sandwich for the mind.

Ok maybe it's not that good, but it's pretty close.


	
		
		

 

If you have a tight budget, you probably feel like you can't afford to launch a marketing campaign, but you totally can! There are many low cost or no cost ways to market your business without breaking the bank. Let's check them out and stretch that marketing dollar like Gumby in yoga class!


	
		
		

 

We all know that you can't just send emails out all willy nilly without paying attention to how effective they are. Knowing your numbers will go a long way in helping you get the biggest ROI, so you need a way to gauge how you're doing so that you can adjust your strategy based on your stats for maximum impact. Here are our favorite ways to rock it out.

 


	
		

 

Your new print project has been beautifully designed and you're completely amped because now it's time to send it to the printer. But wait. Should you choose to go with digital or offset printing? The answer isn't as cut and dry as you might think. Both kinds of printing have their strengths, so it really comes down to what best suits your project and your budget.

 


	
		

 

So, you want to build a new website or revamp that brochure you've been using for a bajillion years. You're definitely going to need some great images to go with your copy, but where will you get these images? There are lots of stock photo sites out there where you can find just about anything under the sun, but is it a good idea to go with stock images? Sometimes, but most of the time custom photography is the way to go. Let's talk about it!

 


	
		

You Know You're a Creative When...

 

This week, the GLAD WORKS team decided to have a little fun. We've put together a great list of our quirks that let us know that we are definitely working in a creative field. We're a different breed over here for sure, so enjoy this blog and have a bit of a chuckle. It's ok. We know you're laughing WITH us…


	

Embracing New Technology

 

"What new technology does is create new opportunities to do a job that customers want done." -Tim O'Reilly 

Businesses sometimes have a hard time adopting new technologies like social media, mobile optimization, analytics tools or customer management systems. There are a lot of reasons why businesses struggle with this, but the truth is that in order to make business improvements, new technologies have to be a part of the plan. Today we'll go over some of the reasons why businesses aren't keeping up technologically and give some advice on how to overcome those hurdles.


	
		
		

In a world where we expect things to be better, faster and more entertaining than ever, we want a lot of things to happen in a very short time frame. This is why Vine, a social media app owned by Twitter that allows users to create and share a 6 second video, is a big deal. Is it right for you? Maybe! Let's find out!