BLOG WORKS

Where Art & Commerce Intersect

An agency-eye view of Marketing, Advertising, Branding, Design & Media

Team Blogs

Adam
Kristen
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It's almost the end of the year, so we're starting to shift our focus on what's coming up in 2015. Based on some trends we saw from 2014, we can make a few educated decisions about what design trends we'll all be following in the coming year. If you have a website that needs a refresh or a redesign, you can be sure that many if not all of these elements will be present in your new web design.

 


	
		
		

 

Getting your social media content right can be a moving target. What once seemed to resonate with your audience now doesn't get a single like, comment or share. Fear not, GLAD WORKS friends. Maybe all you need to do is come up with some fresh ideas. Here's a quick list of a few things that we have found to engage an audience.

 


	
		
		

 

It's that magical time of year, friends! The holiday season is in full swing and if you're an online retailer, getting your website ready for a successful buying season is imperative. Here are a few quick things to consider that can help out a lot.

 


	
		

 

Just for fun, we decided to go around and ask the team what they're thankful for this year. The answers we got are fantastic, and we all realize that we are pretty darn fortunate in many ways. Sure, maybe things aren't always awesome, but we have the things that truly matter: health, family, love and coffee. Not everyone is so lucky. 

So, let's take a moment to share what we're grateful for this Thanksgiving.


	

Turning SEO into $EO

 

If you’re an agent, a contractor, a consultant, or even a small business owner, you’ve undoubtedly dipped a toe into online marketing and lead generation. As the Internet has evolved, so have its requirements for staying current and rising above the signal to noise ratio. 

From having a top-level domain name to being present on current social media networks, the bar to be seen online is constantly rising. Investing in a solid SEO strategy can do more than just get you noticed, it can get you business!


	
		
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Here at GLAD WORKS we are quite proud of the way we approach our projects.  We have developed a process that we use in just about everything we do, and at this point, it's so finely tuned that it's every bit as sexy and streamlined as a hot red racecar. Here's a little peek at some of the major points of our process.


	
		
		

 

 

In the weeks and days ramping up to Election Day yesterday, many people have been feeling inundated with postcards from every politician imaginable. Lots of those postcards never even got a glance and went straight into the recycling bin. Sadly, this is the fate of so many postcards. After all the expense and design time and planning that goes into them, it's really a shame. Postcards are very cost effective and they do work very well, but they have to be done right or it's into the bin they go.

Here's how you can make postcard marketing work for you!


	
		

 

Last week, we had "Bring Your Dog to Work Day."  

We know: we are seriously cool and you are very jealous.  

You should be.

As it turns out, it was a huge success and we think it was pretty much the best day of our dog's lives. Tails wagged, old friends were reunited and new friends were made. There were so many pets and treats—it was a real dog party! After their experiences, we asked each dog to share their thoughts about the day and the inner workings of the GLAD WORKS team.

Here's what they had to say.

 


	
		
		

 

When we're not busy working, we're busy getting ready to work. That means we're busy filling our cups with steaming espresso, meticulously arranging our desks, making a huge mess of papers covered in sketches, or creating a "to do" list.

Each of us has a routine, and a few things we absolutely have to have or our workday is just going to be a giant bummer.

Here are the GLAD WORKS must haves.


	
		

 

We've known for years that Purina has had it together when it comes to being a truly innovative and courageous brand. Remember a while back when they developed the first app made specifically for cats? That was superfantastic and really, very smart. Now they're at it again, teaming up with the folks over at BuzzFeed to create a very funny series of branded entertainment videos called "Dear Kitten." The success of these videos (16.2 million YouTube views and counting since June) may be the beginning of an exciting new trend in video marketing. Here they go again, transforming our culture.