BLOG WORKS

Where Art & Commerce Intersect

An agency-eye view of Marketing, Advertising, Branding, Design & Media

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We completely understand. Not everyone knows about graphic design. But that's ok because if they did, there would be no need for us and that would make us super sad. We're quite glad people need us because we like what we do very much. In fact, we like it so much that our designers got together and created a list of things they want the world to know about graphic design.


	
		
		

It doesn't matter if you think Kim Kardashian is a frivolous cheese ball or if you worship her every breath. You cannot deny that a person with 31 million Twitter followers and 29.9 million Instagram followers has made some great moves to make hers one of the biggest social media presences out there. She even has an app that has been downloaded over 28 million times. Impressive, right? Here's how you can keep up with Kardashian.

 


	
		
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So you've created a brilliant blog post and you're ready to share it with the world, but it's missing something. It's missing that thing that will grab a viewer's attention and make them want to read. What you need is a great image to go with your post, but you can't just go out into the interwebs and use whatever you find. You have to have good Internet etiquette and that means knowing where to find images that you can use either for free, or that are royalty-free or under Creative Commons license terms. If you don't follow the rules, you might find yourself in a big steaming bowl of trouble soup.


	
		
		

 

We're always trying to keep our finger on the pulse of what's new and what's hot.  It's the only way to monitor the constantly evolving B2B landscape as well as help keep you abreast of the things you'll need to consider in order to stay relevant.  There are a few things we've noticed lately that we thought would be important to share with you. The good news is that they may already be on your radar, and if not, they should be!


	
		
		

 

As business people, part of our job is to understand what value means to our customers. It's not about selling them great products or providing superior services. People don't want those things. What they want is the end result—what those products and services are going to get for them. This is why we have to understand the idea of value and create that for our customers. If we don't, somebody else will and we'll be left far behind!


	
		
		

 

 

Drip Marketing & Marketing Automation 

The concept behind drip marketing and marketing automation is the same: they’re both a series of marketing emails that can be sent out automatically by following a schedule. For example, a new subscriber would get an email as soon they sign-up. A follow-up email will go out a week later, with additional emails being sent out the following weekend. This would be an example of a set schedule drip. However, emails can also be sent out to your audience based on actions a user has performed like making a purchase on your website. You can see where the idea of the "drip" comes in as emails trickle in, either on a schedule or conditionally, providing your recipient with small bits of information at a time. 


	
		
		

 

These days with so many social media outlets to use, it would seem like email campaigns are dinosaurs, but the truth is that e-mail newsletters are one of the most effective ways to build relationships with your customers and drive sales. In fact, a recent survey done by StrongView reveals that 60.66% of marketers plan to increase their email marketing budgets over the next year. That's far from being a dinosaur! Just think about your own habits and you'll know this to be true. You probably read every subject line in your inbox, but you likely don't read every tweet in your Twitter feed. Email works for many businesses and it can absolutely work for you!

 


	
		
		

 

The Oscars have been a marvelous celebration of Hollywood's cinematic successes since 1929. With each year, the awards ceremony seems to be a bigger deal than the last and more brands are stepping forward to get a piece of the action. In the same way that the Super Bowl is as much about the commercials as it is the game, the Oscars are as much about the marketing opportunities it presents as it is about celebrating great achievements in film.

 


	
		
		

 

Adobe Flash has been the standard that has animated the web since the early days. But now, it's showing some security vulnerabilities as well as some cumbersome and outdated functionality. Many websites still rely on it, but is it time to say goodbye to the old standby in favor of something a little more nimble like HTML5? 


	
		
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We talk a lot about how to use fonts to help you present information in a way that makes sense for your particular project. You may hear us explain the difference between serif and sans serif. We may talk about script and how it should be used sparingly instead of in the body copy. Fonts have different functions and levels of clarity and readability but they also have personalities. All of these things come together to make the role of a font a very crucial one in the success of any design project. Just for fun, we went around the studio and asked the team: If your favorite celebrity were a font, what font would they be? Here is what they said.