The influence traditional marketing has on consumers these days is changing, but this does not mean that all hope for traditional marketing methods is lost. You absolutely should not abandon them, but they need to be augmented with content marketing. It's a great way of communicating with your audience without overtly selling anything. Instead, it delivers information that makes your potential customers more informed and establishes you as an expert with the highest quality products or services.
Trouble is, who has the time to strategize and write all of that stuff? Here's where outsourcing your content marketing makes sense, but there are some things to consider before choosing an outside agency to help you.
While we were deciding what to write about this week, Adam said he was in the mood for something light and fluffy which made Juli think of pancakes which made Emily think of food and packaging design, and so here we are. The creative process at work AND a blog post about pretty boxes of marvelous things that make us want to buy them. BAM!
We've all seen the advertisements on television for free custom websites. They feature shiny happy small business owners talking about how amazing their new free website is and how they got professional copywriting, state-of-the art design, promotion, hosting, support and maintenance all without paying a single penny. Does it sound too good to be true? That's because it is. Here's why.
With 2015 beginning this week, the GLAD WORKS gang gathered round to share our goals for the coming year. The team's resolutions were so much fun that we thought we'd bring them to our wonderful and devoted blog readers. Read on to see what your favorite GLAD WORKS team members have up their sleeves.
How DO Passwords Get Hacked, Anyway?
The goal of a hacker is simply to get information, and unfortunately they have multiple tools at their disposal. However, with minimal caution and an understanding of basic online security, you can rest easier knowing you’ve really made them try to see your cousin’s wedding photos.
It's almost the end of the year, so we're starting to shift our focus on what's coming up in 2015. Based on some trends we saw from 2014, we can make a few educated decisions about what design trends we'll all be following in the coming year. If you have a website that needs a refresh or a redesign, you can be sure that many if not all of these elements will be present in your new web design.
Getting your social media content right can be a moving target. What once seemed to resonate with your audience now doesn't get a single like, comment or share. Fear not, GLAD WORKS friends. Maybe all you need to do is come up with some fresh ideas. Here's a quick list of a few things that we have found to engage an audience.
It's that magical time of year, friends! The holiday season is in full swing and if you're an online retailer, getting your website ready for a successful buying season is imperative. Here are a few quick things to consider that can help out a lot.
Just for fun, we decided to go around and ask the team what they're thankful for this year. The answers we got are fantastic, and we all realize that we are pretty darn fortunate in many ways. Sure, maybe things aren't always awesome, but we have the things that truly matter: health, family, love and coffee. Not everyone is so lucky.
So, let's take a moment to share what we're grateful for this Thanksgiving.
If you’re an agent, a contractor, a consultant, or even a small business owner, you’ve undoubtedly dipped a toe into online marketing and lead generation. As the Internet has evolved, so have its requirements for staying current and rising above the signal to noise ratio.
From having a top-level domain name to being present on current social media networks, the bar to be seen online is constantly rising. Investing in a solid SEO strategy can do more than just get you noticed, it can get you business!