BLOG WORKS

Where Art & Commerce Intersect

An agency-eye view of Marketing, Advertising, Branding, Design & Media

Team Blogs

Adam
Kristen
subscribesubscribe

	
		
		

 

So the Ice Bucket Challenge has lasted WAY longer than anyone could have ever predicted, yes?  Just when you think it's over, there's two, three, four more popping up in your newsfeed on the daily. Some people are all over it, but some are annoyed by it. Whatever side of the fence you may fall on, there's no denying that for marketers, it's a bit of a phenomenon and something we can all learn from. As a result of the campaign, ALSA has experienced an 800% rise in donations. We need to listen to what this thing is telling us because, whoa.

 


	
		
		

 

You've been hearing Search Engine Optimization (SEO) this and SEO that for ages. It used to be that you could just have a popular website by having good content and keywords that would get you some good search engine results. But that's not good enough anymore. Those things are still absolutely important, but you've got to start taking a look at how social media sites can help you. It's a whole new bag now, GLAD WORKS friends.

 


	
		
		

 

As business owners, we know you spend a lot of time and resources planning marketing campaigns. It can be exhausting—especially if you're trying to actually run a business at the same time. But it's necessary because if you don't have a steady stream of leads coming in, your ship will sink. Today, we thought we'd give you a little inspiration to help keep some wind in your sails.

 


	
		

 

As a business owner, your voice, your communication is the most powerful tool you have. You can close a deal, negotiate a sale and motivate your team—all with the power of communication. As an agency that's sole purpose is to help folks communicate, we fully understand how powerful it is. If good communication can do all these great things for you, poor communication can also lead you astray. So, if you're on the path to self destruction, take these helpful tips! 

Here's how to sink your ship and make sure nobody wants to talk to you ever again! 


	
		
		

 

Last week we introduced you to Google Grants, the nonprofit edition of AdWords, which are the text ads that appear on the right of your Google search page results. If you've read last week's post, then you have already determined if your nonprofit will qualify for Google Grants or not. If you do, congrats!  That is awesome news!  Now, you just need to know how to make good use of it.

 


	
		
		

 

Yes, Google is taking over the world, but that doesn’t mean they don't have a heart. They have programs out there that are meant to help struggling nonprofits get their word out without having to spend any of their precious donations to do it. Today we will explain those programs, and their requirements, Hope you qualify and get to take advantage!  We'll talk about what to do with it next week. Let's just get you qualified first!

 


	
		
		

 

Yes, Google is taking over the world, but that doesn’t mean they don't have a heart. They have programs out there that are meant to help struggling nonprofits get their word out without having to spend any of their precious donations to do it. Today we will explain those programs, and their requirements, Hope you qualify and get to take advantage!  We'll talk about what to do with it next week. Let's just get you qualified first!


	
		
		

 

A few weeks ago we did a roundup of our favorite apps. We asked the team to share with us the apps they found really useful, and the crowd went wild!  So today we thought we'd share with you what we each like in a website. From design to functionality and content, each team member has a cool site they'd love to share with you. Check them out!  You might get some inspiration for your next site redesign!


	
		

 

Remember that saying, "always be kind. Everyone is fighting a hard battle."  We think it holds true in all situations in life—including business. Sometimes, conflicts arise for one reason or another and it can be challenging to spin a rough turn of events into a workable and mutually satisfying experience. When you think about it, a customer complaint is actually a marvelous opportunity to turn a previously disappointed customer into an advocate for your brand!  Here's how it's done.


	
		
		

 

This week, we have the second installment of last week's post about Pinterest Promoted Pins. They're not available yet, but they will be very soon. Now is a great time to start strategizing so that when they're open for business, you are ready to hit the ground running!