"This chair was built for breaking things."
In writing, there is nothing like a strong refrain. It's why songs have choruses, right? The intention is to drive home a particular theme or point, with repetition. The goal for any writing stands: Make it simple and make it powerful. Yes, that includes brand and copywriting. Great, artful copy can be simple, beautiful, and effectively promote your brand while talking about something else, on the surface.
With the Rio Olympics now in the books, your good friends over here at GLAD WORKS are looking back at couple of our favorite advertising and branding moments surrounding the games. In a series we call "The Power of…", we'll breakdown what we see, using a marketer's eye.
Oh boy! Oh boy! Oh boy! This week we have fire that changes colors, some really cool social media feeds and a printer that prints coffee. Yup. You're just going to have to read on to find that one! Every submission from the GLAD WORKS team is equally delectible, so drink it in, and enjoy every drop.
We can't think of a better way to start off a long holiday weekend than with a kick! Today we have assembled for you some cool rebranding, a really wierd Tumblr and even some dancing! Have a happy and healthy Memorial Day. We'll see you on the other side!
Hello and welcome to the end of another (hopefully great) week! The weather is warming up and we are super jazzed about summer finally being on it's way! But before we go out and enjoy the warmer weather, we're going to leave this sampling of coolness from this week's internet right here for you. Enjoy.
Hey there, GLAD WORKS friends! In honor of this momentous occasion (with it being Friday and all), we have taken a moment to share with you a few of the wonderful things we found on the interwebz this week. Relax, enjoy and marvel in the offerings. Ahhh...delish.
It's Fun Stuff Friday! Take a moment to sit back and enjoy some of the finer things in life, like this list of coolness that the GLAD WORKS team assembled for you today. Marvel in its glory, and then go have an awesome weekend.
I love my new Wonder Woman sticker! I think all the women who work at GLAD WORKS should have one because we are all superheroes!
Your brand has a voice. Do you know what it sounds like? This is an important thing to know and it takes some effort to truly hear and understand the tone that fits best. If you haven't already established a voice, or if you think your existing one needs to evolve, we have good food for thought. It's like a crispy, buttery grilled cheese sandwich for the mind.
Ok maybe it's not that good, but it's pretty close.
If you have a tight budget, you probably feel like you can't afford to launch a marketing campaign, but you totally can! There are many low cost or no cost ways to market your business without breaking the bank. Let's check them out and stretch that marketing dollar like Gumby in yoga class!