BLOG WORKS

Where Art & Commerce Intersect

An agency-eye view of Marketing, Advertising, Branding, Design & Media

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As business people, part of our job is to understand what value means to our customers. It's not about selling them great products or providing superior services. People don't want those things. What they want is the end result—what those products and services are going to get for them. This is why we have to understand the idea of value and create that for our customers. If we don't, somebody else will and we'll be left far behind!


	
		
		

 

 

Drip Marketing & Marketing Automation 

The concept behind drip marketing and marketing automation is the same: they’re both a series of marketing emails that can be sent out automatically by following a schedule. For example, a new subscriber would get an email as soon they sign-up. A follow-up email will go out a week later, with additional emails being sent out the following weekend. This would be an example of a set schedule drip. However, emails can also be sent out to your audience based on actions a user has performed like making a purchase on your website. You can see where the idea of the "drip" comes in as emails trickle in, either on a schedule or conditionally, providing your recipient with small bits of information at a time. 


	
		
		

 

These days with so many social media outlets to use, it would seem like email campaigns are dinosaurs, but the truth is that e-mail newsletters are one of the most effective ways to build relationships with your customers and drive sales. In fact, a recent survey done by StrongView reveals that 60.66% of marketers plan to increase their email marketing budgets over the next year. That's far from being a dinosaur! Just think about your own habits and you'll know this to be true. You probably read every subject line in your inbox, but you likely don't read every tweet in your Twitter feed. Email works for many businesses and it can absolutely work for you!

 


	
		
		

 

The Oscars have been a marvelous celebration of Hollywood's cinematic successes since 1929. With each year, the awards ceremony seems to be a bigger deal than the last and more brands are stepping forward to get a piece of the action. In the same way that the Super Bowl is as much about the commercials as it is the game, the Oscars are as much about the marketing opportunities it presents as it is about celebrating great achievements in film.

 


	
		
		

 

Adobe Flash has been the standard that has animated the web since the early days. But now, it's showing some security vulnerabilities as well as some cumbersome and outdated functionality. Many websites still rely on it, but is it time to say goodbye to the old standby in favor of something a little more nimble like HTML5? 


	
		
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We talk a lot about how to use fonts to help you present information in a way that makes sense for your particular project. You may hear us explain the difference between serif and sans serif. We may talk about script and how it should be used sparingly instead of in the body copy. Fonts have different functions and levels of clarity and readability but they also have personalities. All of these things come together to make the role of a font a very crucial one in the success of any design project. Just for fun, we went around the studio and asked the team: If your favorite celebrity were a font, what font would they be? Here is what they said.


	
		
		

 

The Internet is ablaze with discussion over Nationwide Insurance Company's choice to air an ad titled "Make Safe Happen" during the Super Bowl. The ad features a little boy narrating all of the things he won't do because he "couldn't grow up" since he "died from an accident." This ad hits anyone with a pulse right in the chest. Many were outraged over the buzz kill during the Super Bowl—a time when most people would prefer to think about the Carl's Jr. girl or lost puppies.


	
		
		

 

Just when you thought you were up to date on everything now that your website is mobile friendly, think again! Enter wearable tech: the next big thing that marketers are going to be wrapping their heads around in the near future. Don't worry if you're overwhelmed at the thought. Everyone panics a little when some disruptive new technology starts smashing things up, but this is actually a really exciting time. Let's dig in and see what potentially lies ahead. 


	
		
		

 

The influence traditional marketing has on consumers these days is changing, but this does not mean that all hope for traditional marketing methods is lost. You absolutely should not abandon them, but they need to be augmented with content marketing. It's a great way of communicating with your audience without overtly selling anything. Instead, it delivers information that makes your potential customers more informed and establishes you as an expert with the highest quality products or services.

Trouble is, who has the time to strategize and write all of that stuff? Here's where outsourcing your content marketing makes sense, but there are some things to consider before choosing an outside agency to help you.

 


	
		

 

While we were deciding what to write about this week, Adam said he was in the mood for something light and fluffy which made Juli think of pancakes which made Emily think of food and packaging design, and so here we are. The creative process at work AND a blog post about pretty boxes of marvelous things that make us want to buy them. BAM!