Many business owners try to save themselves a little money by building their own website or having a friend who is “good with computers” do it for them. While some do a great job, others not so much. The difficult truth is that an effective and efficient website cannot be created in a few minutes with a few simple clicks of a mouse. Tons of thought and planning need to go into it or there are bound to be some issues going on somewhere. Today, let’s talk about five of the most common issues we see and why they need to be addressed if you want your website to shine as bright as it should.
At GLAD WORKS, we believe that doing business isn’t one-dimensional. You have to step outside your own area of focus at times in order to cultivate and excel within the relationships that will ultimately support your business success. That’s why we make it our business to know our client’s business. We invest time to understand their industry so that we can gain insight into their daily challenges as well as the ones they face in the future. This is how we make customers happy and create lasting relationships.
If you’re anything like us, you could sit for hours watching funny TV commercials or talking about your favorite fun taglines. Everyone loves to laugh, so naturally there are lots of advantages to using humor in marketing. For example, humor creates connections between people, makes things more memorable and establishes rapport. But for all the good things humor brings with it, it can also create confusion, offend and polarize. So, how do you know if using humor is the right choice for your marketing?
Your customers are telling you a lot without ever saying a word! Our bodies communicate volumes, and being able to read what a customer’s eyes, gestures, posture and feet (yes, feet!) are telling you can help you turn a potentially disinterested customer into an interested and engaged one. Here are some things you need to look for.
Happy February, GLAD WORKS friends! How many of you have kept your new year’s resolutions so far? Have you been going to the gym consistently? And, how are your business marketing resolutions going? Still keeping up with those too? If so, good for you! But just keeping up with it is only half the battle. Are you getting all that you possibly can out of your efforts?
Let’s take a look!
Many people come to us with content already written and ask us to spiff it up a bit. We’re always more than happy to do that, and it brings our copywriter great joy to take something that’s “ok” to begin with and make it into something super. We’re glad that so many of our clients appreciate how important it is to have tight, concise and persuasive content. Today we thought we’d focus on some of the different things that go into a copyediting job.
It’s way more than just giving things a little tszuj!
It’s always fun to take a look at what’s going to be the new hotness for the coming year! Web design has a lot of fun things happening in 2014 and we’re very excited about some emerging trends. But don’t confuse following trends with following fads. Fads are a flash in the pan, while trends stick around for years and evolve over time. Our designers put a lot of effort into staying on top of what’s new and what’s cool so that your websites are top notch and full of The Awesome. Let’s check out some possibilities…
About Us pages are an often overlooked, but very important part of a website. It’s the place where organizations get to tell a story, explain what they stand for and talk about what makes them special. Think of it as one of many sales tools in your arsenal. So, whether you’re writing your About Us page from scratch or thinking about sprucing up your existing one, let us help you take it to a whole new level of awesome with these few tips. Don’t miss this opportunity to connect with people!
In this world of hyper-communication through email, Facebook status updates, tweets, instant messages and texts, it’s become easy to forget how to truly communicate with people. Part of being a good communicator is having the ability to slow down, pay attention, digest and remember information, but these days it seems that most of us are just too rushed and distracted to do it properly.
Last week we talked about what email marketing is and what it can do for you. We also explained the differences and benefits of plain text emails and HTML emails. This week, for those of you who are already doing some email marketing, we’ve got a few resolutions for you to think about in the New Year. Let’s rock it hardcore in 2014!
(The good thing about these resolutions is that they’re a lot easier to keep than that one you made about cutting back on chocolate…)