Where Art & Commerce Intersect

An agency-eye view of Marketing, Advertising, Branding, Design & Media

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Having a mobile friendly website is one of the most important things you can do for your business. An increasing number of your customers are accessing your website from a mobile device. If you don’t provide a satisfying user experience, your business could dry up. It’s a harsh reality many businesses are facing right now, but trust us when we tell you, there’s no way out of this one!  So, let us school you on the ways of the mobile optimized website. You can’t afford to miss this post.

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Today we have a special treat for you!  We’ve given you a glimpse into the lives of a graphic designer, a copywriter and a web developer, but today we bring you a glimpse into the life of a creative director. A creative director is the person who brings all the folks from different disciplines within a creative agency together to form a cohesive team. She is the keeper of the creative vision and it’s her job to deliver a great outcome to her clients. Here at GLAD WORKS, that person is the multitalented Gina DiSpirito and she wears many hats indeed (literally and figuratively).



Imagine how cool it would be for your customers to have a fully immersive experience when they walk into your office or shop. The rooms, halls and every space in between can literally be a physical experience of your brand. This is what we call a “branded environment” and it works by communicating to folks about what you stand for and what promises you make to your customers, employees and investors.



You are crazy sick insane busy. And all of our posts about how to do your SEO and how to write good copy and run social media can be a little bit annoying if you’re just trying to find enough time in your day to eat lunch never mind learn new stuff, are we right?  Well, what would happen if you outsourced some of those detail-y things you’re so busy doing so you can carve out a little time to, oh, we don’t know, pay attention to your business?

 Here’s a list of 5 things you can take off your plate right now so that you can free up a little bandwidth and get down to what you set out to do.



Many small business owners are so focused on mobile and social media marketing strategies that they’ve forgotten about some of the old school tactics that can still be effective. It’s easy to get tunnel vision because figuring out a well-rounded marketing plan can be really overwhelming and not knowing what to do makes it tempting to focus on only one thing at a time. But, we’re here to tell you that traditional marketing still has a place in this social media saturated world. It’s all about finding a nice balance between old and new.



Last week we talked about five of the most common issues we see with websites that didn’t get proper attention when they were being designed and built.  Sometimes business owners resort to less than ideal solutions in order to save money, and sometimes they just don’t realize what their choices are. Today we’re going to talk about your two most viable and safe options for a clean and user friendly website. Your budget will play a big role in which option you choose.



Many business owners try to save themselves a little money by building their own website or having a friend who is “good with computers” do it for them. While some do a great job, others not so much. The difficult truth is that an effective and efficient website cannot be created in a few minutes with a few simple clicks of a mouse. Tons of thought and planning need to go into it or there are bound to be some issues going on somewhere. Today, let’s talk about five of the most common issues we see and why they need to be addressed if you want your website to shine as bright as it should.



At GLAD WORKS, we believe that doing business isn’t one-dimensional. You have to step outside your own area of focus at times in order to cultivate and excel within the relationships that will ultimately support your business success. That’s why we make it our business to know our client’s business. We invest time to understand their industry so that we can gain insight into their daily challenges as well as the ones they face in the future. This is how we make customers happy and create lasting relationships.




If you’re anything like us, you could sit for hours watching funny TV commercials or talking about your favorite fun taglines. Everyone loves to laugh, so naturally there are lots of advantages to using humor in marketing. For example, humor creates connections between people, makes things more memorable and establishes rapport. But for all the good things humor brings with it, it can also create confusion, offend and polarize. So, how do you know if using humor is the right choice for your marketing?



Your customers are telling you a lot without ever saying a word!  Our bodies communicate volumes, and being able to read what a customer’s eyes, gestures, posture and feet (yes, feet!) are telling you can help you turn a potentially disinterested customer into an interested and engaged one.  Here are some things you need to look for.