If you’re an agent, a contractor, a consultant, or even a small business owner, you’ve undoubtedly dipped a toe into online marketing and lead generation. As the Internet has evolved, so have its requirements for staying current and rising above the signal to noise ratio.
From having a top-level domain name to being present on current social media networks, the bar to be seen online is constantly rising. Investing in a solid SEO strategy can do more than just get you noticed, it can get you business!
Here at GLAD WORKS we are quite proud of the way we approach our projects. We have developed a process that we use in just about everything we do, and at this point, it's so finely tuned that it's every bit as sexy and streamlined as a hot red racecar. Here's a little peek at some of the major points of our process.
In the weeks and days ramping up to Election Day yesterday, many people have been feeling inundated with postcards from every politician imaginable. Lots of those postcards never even got a glance and went straight into the recycling bin. Sadly, this is the fate of so many postcards. After all the expense and design time and planning that goes into them, it's really a shame. Postcards are very cost effective and they do work very well, but they have to be done right or it's into the bin they go.
Here's how you can make postcard marketing work for you!
Last week, we had "Bring Your Dog to Work Day."
We know: we are seriously cool and you are very jealous.
You should be.
As it turns out, it was a huge success and we think it was pretty much the best day of our dog's lives. Tails wagged, old friends were reunited and new friends were made. There were so many pets and treats—it was a real dog party! After their experiences, we asked each dog to share their thoughts about the day and the inner workings of the GLAD WORKS team.
Here's what they had to say.
When we're not busy working, we're busy getting ready to work. That means we're busy filling our cups with steaming espresso, meticulously arranging our desks, making a huge mess of papers covered in sketches, or creating a "to do" list.
Each of us has a routine, and a few things we absolutely have to have or our workday is just going to be a giant bummer.
Here are the GLAD WORKS must haves.
We've known for years that Purina has had it together when it comes to being a truly innovative and courageous brand. Remember a while back when they developed the first app made specifically for cats? That was superfantastic and really, very smart. Now they're at it again, teaming up with the folks over at BuzzFeed to create a very funny series of branded entertainment videos called "Dear Kitten." The success of these videos (16.2 million YouTube views and counting since June) may be the beginning of an exciting new trend in video marketing. Here they go again, transforming our culture.
You have been trying to keep up with your blog and you're doing a pretty bang up job posting it regularly. You've been humming away, brimming with great ideas for interesting content and then suddenly: you got nothing'. Oh dear. What do you do now? Fresh content is good for SEO, plus your public awaits! The adoring masses will be concerned! You'll start getting emails from people wondering if you've fallen off the planet. What's a burned out blogger to do?
Many people have been coming down on Apple lately, calling it a "Haunted Empire" that's doomed in the post Jobs era. We think this is unfair. Tim Cook is a different person with a different management style. He's also inherited a lot of problems left behind by Jobs. Yes, Apple as it is right now is not the hot racecar tearing up the track that it once was, but nothing can keep up that kind of intensity forever. Right now, they're taking a bit of a pit stop, keeping that car idling while developing the next big, huge, awesome idea. Apple is loaded with some of the most brilliant people alive. Something big will happen.
You see our names in emails and get very official documentation, but how much do you really know about our office culture? Not a lot. We share some things here and there on Facebook, but other than that, you don't get to see or hear too much about what the daily workings are like. As a group of creatives who are also friends and kind of like a little family, we enjoy working together. We have fun days and mini contests that help the team bond. Today, we'll share last week's fun with you.
Life can be rough sometimes, can't it? It seems like wherever you go, there's some negativity you've got to deal with. Maybe you met a friend for lunch and all they did was complain. You received harsh criticism or lost a big client. Wherever that negativity is coming from, you've got to shake it off. We love the new Taylor Swift song because it's an anthem for getting rid of all the bad stuff so you can embrace the good.
When you have a negative experience, it's like a low-level psychic attack that can throw you off track—destroying your confidence, distracting you from your goals or just plain p***ing you off. You don't need any of that, so shake it off.