American Horror Story is an anthology TV series that explores life in different types of “haunted houses” in American culture. The first season took place in a home with a dark history, the next season in an insane asylum and now, in the third season, it’s in a witch coven in New Orleans.
Over three hundred years have passed since the Salem witch trials and only a few powerful witches are left. Under attack by unknown forces and facing extinction, the young girls in the coven are left to defend themselves, but they must function as a team or face devastation, much like life in the business world. But what makes for a great team and what can a television show possibly teach us about that?
Let’s check it out, witches!
A few months back, we wrote a post on quality assurance. In that post, we talked about how important it is to test and test and test before letting a project leave our hands. Since we’re so careful to make sure that things are working perfectly before they launch, we have to wonder how the failure of HealthCare.gov, the massive federal healthcare e-commerce website, could have happened. Clearly this is a hugely complex project and things are bound to go wrong, but there was most certainly a breakdown in quality assurance. Millions of dollars have been wasted because of that, and we just don’t understand how this could have happened.
Last week we talked about web hosting providers and the different flavors that web hosting comes in. This week, to finish up our series on all things website, we’ll tackle the topic of domain names. Many people underestimate the importance of putting thought into it, but it’s not a small detail! Your domain name has a huge impact on how people and search engines see your site. Here are the basics of what you need to know.
Last week we talked about domain names, hosting and websites. So as promised we are going to go into more detail on all of that over the next two weeks. Today we’ll address web hosting and what you need to know before choosing a web hosting solution that’s right for your needs. Did you know that web hosting comes in a million different flavors?
You are very much like us, GLAD WORKS friends. You have a business to run. You have a life outside of your business to run. You may even have a couple of kids or Chihuahuas to take care of. Maybe, if you’re like Gina, you throw in some sports training here and there just to keep things interesting and…nuts. Lots of people ask us how Gina manages to run her successful business while at the same time training hardcore for athletic competitions. Well? She applies what keeps her in good condition at the gym to her professional life. Wanna hear about it? Here’s how it goes…
Last week we started this series by talking about how the name of your brand or product needs to reinforce the key elements you want to convey. We went over descriptive and meaningful names that clearly state what a business or product does. We also talked about names that are more abstract and tell a story about what the brand or product is about. Today, we’re going to talk about some current trends in naming. We’ll also touch on how to narrow down your list of potentials by making sure there’s a URL available with your name in it, and searching for other businesses that might be using that name already.
“What’s in a name? That which we call a rose by any other name would smell as sweet.”
So, you’ve been interviewed on a TV show, or you’ve been invited to be a blogger on a popular website. Awesome! Good for you! No matter how much you promote your business to potential clients, there’s nothing like getting a little leg up from the media. Now that you’ve gotten the attention, how do you convert that into actual sales? Read on, friends!
Use the coverage as an excuse to reach out
Sure, a plain peanut butter sandwich is ok, but it’s a little dry. A plain jelly sandwich is also edible, but it’s lacking something. This is exactly how it is when you have a great design with uninspiring or meaningless copy, or great copy with a visually unreadable design. You need the two to be equally fabulous if you really want to have a winning combo that keeps people coming back for more. That’s why it’s so important for copywriters and designers to work together. We work in a content-focused industry, so we place high value on this symbiotic relationship.