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It might seem like an easy task to create a video to put on YouTube, but they take quite a bit of planning and even some trial and error in order to make them flow naturally and get a point across. Sadly, so many videos out there leave something to be desired because the planning time just wasn’t there before the camera started rolling. In an effort to rid the world of unfortunate videos, we’ve put together this list of tips for making a great one.

Get ready for your close up!

Create a storyboard

At GLAD WORKS, we love to champion a good cause. When a client comes to us with a project that strikes our hearts, we get deeply involved. Their mission becomes our mission. We bring it home with us, we think about it on the weekends, we talk about it with our friends.

Small business owners are always looking for a way to make a splash. You need something that will make a lasting impression without taking up a whole lot of your resources. Vine might just be your answer. It’s a new free social media app owned by Twitter where you can upload and share six-second video clips that play on a loop. It doesn’t sound like a lot of time, but in just six seconds, you can educate and engage your customers in lots of creative ways. Today, we’re going to talk about whether or not Vine is right for your business and how you can get started if you decide to give it a whirl.

Is Vine right for you?

Last month, Facebook announced that status updates can now include hashtags that you can click on and search for.  Of course, folks have been using hashtags in other places for ages, sticking them in their posts as a way to summarize and describe their thoughts in one or a few words.

Facebook recently opened up something called Graph Search to all its users in the United States. It’s been touted as Facebook’s answer to search engines like Google and Bing, but that’s not what it is. It’s a way to search through Facebook to see what your friends are doing, what they like, etc. Even if you’re not a frequent facebooker personally, there are a few ways for you to make the most out of Graph Search for your business. Today we’re going to talk about them, but don’t worry. It’s not going to be a labor-intensive thing on your part. It’s just something to be aware of—for now at least.

What Graph Search does

Recently, Twitter rolled out a new effort to build up their advertising business. Now you can purchase ads that will reach users based on the keywords in their recent tweets as well as the tweets they’ve interacted with recently. Today we’re going to go into some detail about this new feature and talk about how useful it might be to you. 

In other words, we’re going to tell you why you care.

We might also talk about ice cream because it’s May now and summer is coming!

What is keyword targeting?

So, you’ve read our post about Google AdWords and Facebook Ads and you’ve decided to go with advertising on Facebook. But now what?  They have so many products!  There are Promoted Posts, Sponsored Stories, Page Post Ads and Marketplace Ads, but what do all these things do?  It’s overwhelming!

Not to worry, GLAD WORKS friends. We can sort this out for you.

Let’s dig in and take a look at Promoted Posts and Sponsored Stories—the two things we think you’re most likely to be interested in to start out with. 

Promoted Posts

If you’re thinking about investing in some pay per click advertising, but you’re not sure if you should start with Google AdWords or Facebook Ads, then this is for you!

We can help you get it all sorted out so you’re on your way to a solid plan by the end of this blog post!

When we tell you that as a business, not being on Google+ could turn out to be a big mistake, you’re probably thinking something like this:

“I’m having enough trouble keeping up with Facebook and Twitter!  I do not need another social network. Go sell crazy somewhere else, GLAD WORKS!”

And a little while ago, we would have told you to focus your efforts on Facebook and/or Twitter if that’s what’s been working for you. But things are different now.

We recently posted an article we found on Mashable on our Twitter and Facebook  pages. It was about the biggest social media snafus of the year and we thought you might enjoy reading it. But then, we thought, WAIT! We should talk about some of these on the blog!

It’s always fun to laugh at the failures of others, right?

Well, not really, but we can certainly learn from them so that we don’t make the same mistakes ourselves, so that’s what we’re going to do today.