Branding, or “the process of creating and disseminating a brand” has become a very trendy marketing concept.
Well, it’s about as trendy as a cola first marketed during Prohibition times as “the ideal temperance drink.” Or a Pennsylvanian milk-chocolate bar that offered WWII soldiers a snack “more sustaining than meat.” Or a pair of blue jeans forged with rivets, by a German immigrant in Gold-Rush California.
But a brand is far more than just a name, logo, or tagline. A brand is bigger than that—it‘s a cumulative effort. It‘s the way in which the name of a distinctive product, service, or company is packaged, positioned, and promoted. In short, a brand is person‘s gut feeling about that product, service, or company. People fall in love with brands—they make emotional connections. So above all else you should never forget the golden rule... your brand is not what YOU say it is, your brand is what THEY say it is!
It doesn't matter if you have an existing brand or have a vision for one, our team understands how to combine business strategy with a little creative magic, to help differentiate your brand, define its story, and cultivate its reputation. And when executed successfully across all mediums, you have the creation of organic, relevant, and growing brand recognition.
GLAD WORKS offers the following Branding services:
- Brand Audits
- Brand Collateral Development
- Brand Identity Guidelines
- Brand Launch/Rollout
- Environments & Interiors
- Logo & Identity Design
- And any other newfangled or age-old techniques used to turn your brand into legend.