The advertising landscape is continually changing. It isn’t enough to simply make a product that does x, y, and z, and expect it to sell. People always want more, in case you didn’t know. Buying into a product – like Apple, for example – is representative of you buying into that lifestyle. Odds are they’ll go Apple with all their other technology going forward. They’re in the Apple ecosystem, and iMessage is really hard to walk away from. If 50% is the ‘Cool Factor’ (and to be honest, that percentage is a little low) then the other half is a brand that they can trust. A brand with employees that they’ll be able to reach when something goes wrong, shows they care about them even after they made the sale.
There are a few ways to get this done, no matter where you are with your business. It’s never too late to make the shift.