These days with so many social media outlets to use, it would seem like email campaigns are dinosaurs, but the truth is that e-mail newsletters are one of the most effective ways to build relationships with your customers and drive sales. In fact, a recent survey done by StrongView reveals that 60.66% of marketers plan to increase their email marketing budgets over the next year. That's far from being a dinosaur! Just think about your own habits and you'll know this to be true.
As business people, part of our job is to understand what value means to our customers. It's not about selling them great products or providing superior services. People don't want those things. What they want is the end result—what those products and services are going to get for them. This is why we have to understand the idea of value and create that for our customers. If we don't, somebody else will and we'll be left far behind!