Your new print project has been beautifully designed and you're completely amped because now it's time to send it to the printer. But wait. Should you choose to go with digital or offset printing? The answer isn't as cut and dry as you might think. Both kinds of printing have their strengths, so it really comes down to what best suits your project and your budget.
Offset printing has been around for a very long time, and for a while it was the best way to print just about anything under the sun. It works by transferring ink from a plate to rubber rollers (aka blankets) that then rolling the ink onto the paper.
We all know that you can't just send emails out all willy nilly without paying attention to how effective they are. Knowing your numbers will go a long way in helping you get the biggest ROI, so you need a way to gauge how you're doing so that you can adjust your strategy based on your stats for maximum impact. Here are our favorite ways to rock it out.