This year’s Super Bowl seems to have generated more buzz than in years past. Advertisers are coming back full force, spending upward of $4 million for a 30-second spot. That’s up 90% from a decade ago! This year more than in years past, we noticed quite a bit of buzz building even before the Super Bowl. People are even still talking about the ads a few days later!
Advertisers seem to be raising the bar, and many people who previously did not care about the game are pulling up a chair to see the commercials (and the half time show, of course).