• 30Sep

    Say It. Mean It. Then Shut Up.

    30 September 2008   Adam     0 Comments

    It's that time of year again.

    As the calendar year winds down, countries across the country are evaluating (and re-evaluating) their projected ad expenditures for the new year. And in light of an anything-goes economic climate, those budgets will be under more scrutiny than ever.

    So, what can you do to make sure your ads are being all they can be [pardon the shameless appropriation from the U.S. Army]?

    First, keep in mind the Golden Rule of advertising: the goal of any ad campaign -- whether on radio or TV, or in print -- is not to sell a product or service.