Greetings Friday people! This week we've got kids and pets dancing and singing, plus 2 great creative minds.
Andre: This is an interesting interview with Kash Sree, a great creative director. He's the man behind a lot of incredible ads that we've all seen. It's kind of cool to read what he has to say about his job and the industry in general.
One often-overlooked element of design is color. Color has the power to influence a viewer’s perceptions in some amazing ways. Sure, a certain color might look nice, but what about the psychological impact it has on the viewer? Does a certain color make the brain happy as well as the eyes?
“Bah!” You say. “I don’t care. Yellow is my favorite color and we’re gonna use it! Yellow everything!”
But we assure you that color plays an important role in our visual perceptions. Creating the right palette that makes people react the way you want them to is part of the whole thing we do when we design stuff.
Have you ever sat down, looked at a website, and said to yourself, “I LOVE THIS.”
If so, did you then ask yourself what makes you like it so much? Is it the colors used in the design? Is it the layout? Is it the graphics and images? Is it the way the content is organized or is it something else? Is there something that speaks to a deeper part of you that you can’t put your finger on, like—soul?
I went on a vacation, and you know what I brought with me? My iPhone. I never, ever put it down. My hand is now permanently stuck in phone holding position. It’s completely true. My wife replaced my phone with a box of Altoids once when I was sleeping. I woke up and, still groggy, I tried to check my email before I realized what was going on.
Happy Cool Stuff Friday, GLAD WORKS friends! Even though we've been working hard this week on some very important projects, a few of us have managed to take a moment to share our favorite findings with you! Enjoy!