Blog

Imagine how cool it would be for your customers to have a fully immersive experience when they walk into your office or shop. The rooms, halls and every space in between can literally be a physical experience of your brand. This is what we call a “branded environment” and it works by communicating to folks about what you stand for and what promises you make to your customers, employees and investors.

The Benefits of Environmental Branding

Why not use your existing space as just another way to reinforce your brand messaging?  A well-branded space is a powerful thing and when done thoroughly, it can:

Today we have a special treat for you!  We’ve given you a glimpse into the lives of a graphic designer, a copywriter and a web developer, but today we bring you a glimpse into the life of a creative director.

Having a mobile friendly website is one of the most important things you can do for your business. An increasing number of your customers are accessing your website from a mobile device. If you don’t provide a satisfying user experience, your business could dry up. It’s a harsh reality many businesses are facing right now, but trust us when we tell you, there’s no way out of this one!  So, let us school you on the ways of the mobile optimized website. You can’t afford to miss this post.

What is a mobile optimized website?

Last week we defined mobile optimization for you and talked about what’s involved in creating a mobile optimized website. Today, we’re going to finish up that discussion by giving you all the reasons why you should care if your site is mobile friendly or not. We grabbed a couple of screenshots for you to illustrate what we mean, and we gathered a few statistics to put some real numbers out there.  By the end of this post, you’ll be calling us. Operators are standing by!

Prettyful pictures (and some not so prettyful pictures…)

Today is going to be so much fun! We were having a meeting last week when the conversation came around to awesome television commercials. Everyone had some great ones to share with some really interesting insight as to why each particular commercial works so well. When advertising is done properly, it has incredible power. We can go on journeys, we laugh, we cry, we feel motivated to do our taxes…

Here are our favorites right now along with some cool thoughts from your favorite GLAD WORKS team members!

Gina: