• 01Oct

    Ad Week or Ad Weak?

    01 October 2007   GLAD WORKS     0 Comments

    This week marks the fourth annual celebration of Advertising Week in New York City, and judging by the thorough media coverage, many a reporter walked away with a free bag of conference schwag.

  • 05Oct

    The Minus of Adblock Plus

    05 October 2007   GLAD WORKS     0 Comments

    According to Mediapost Publications one in five households enjoys “bloop blooping” through television commercials, cackling with the power magically granted to them by Tivo and other DVRs. Consequently, ad spending on broadcast TV is experiencing significant half-year declines-- decreases from 3.6% to $11.84 billion worth of expenditures on the networks even more on syndicated TV.

  • 12Oct

    Minding their Ps and Qs

    12 October 2007   GLAD WORKS     0 Comments

    For the first time in 14 years, QVC is redesigning its image. The television shopping network recently launched a new logo as part of atotal integrated marketing campaign (the first of its 21 years) that aims tooverhaul QVC’s identity from the ground up.

  • 19Oct

    No Love for No. 9

    19 October 2007   GLAD WORKS     0 Comments

    The Ventura County Star is reporting that their local congresswoman is taking aim at women's mags. Capp's wrote an editorial on Friday, denouncing a number of women's magazines with young female readership for carrying ads (pictured here) for Camel No.

  • 30Oct

    Taco Bell Wins the World Series

    30 October 2007   GLAD WORKS     0 Comments

    Still full from lunch? Not hungry for dinner yet? Then go grab a free taco from Taco Bell during the inconvenient hours of 2-5pm on October 30th. While you’re there, feel free to drink a soda, or order a gordita…or six. Taco Bell found a PR goldmine in its advertising “gamble” to give away free tacos to America if any player stole a base in any game of the World Series. In Game 2 on October 25th, everyone’s wishes came true when Red Sox rookie Jacoby Ellsbury stole second, and consequently Taco Bell stole the stage.