Last week we did a recap of 2012, so naturally this week we need to take a look at the year ahead! What’s going to be the new hotness, and what should you be thinking about to keep on top of trends in technology, marketing and consumer habits? We’ve done a little poking around in our collective brains and we’ve come up with a handy dandy (albeit slightly random) little list just for you.
Today we’re going to discuss the pros and cons of releasing an app on specific platforms, versus releasing an app on multiple platforms. Have we lost you already? STAY WITH US, GLAD WORKS friends! This is awesome stuff.
Last week, we talked about deciding which platform to build your app on. Generally speaking, most developers develop for iOS first, so let’s act like that’s the platform we’ve chosen to go with. But now that that’s out of the way comes the question: “How are you gonna make some money off this thing?”
* This post originallly appeared at iPhone Life where Adam is a featured blogger.
Sadly, iPhone Life-ers, I did not get to go. This is totally my thing, too. I love me some techie geek gadgets! But, I’m reduced to living vicariously through the Internet and I have to say that there are some really fun things coming our way!
So, you’ve chosen your platform (iPhone for the win!) and decided how you’re going to make your money. Now comes the hard/fun part—the marketing!
Without marketing, there’s a very good chance your app is going to be doing the doggie paddle in the FAIL pool. The app marketplace is an incredibly competitive space these days and chances are, if your app isn’t in the top ten on iTunes, it’s not going to be seen by as many people as you’d like. That’s why you need to market your sweet bippy off!
Just as we promised you GLAD WORKS friends, we have a very special treat for you this week!
We’ve interviewed our friend Melissa Lion, a blogger, professional marketer, and working mom who has created an app called Five Plates. Five Plates is designed to help other working moms (and busy people in general) prepare fast, healthy, well-balanced weeknight meals. It hasn’t been launched yet, but it’s never too soon to start marketing!