• 02Apr

    CMYK vs. RGB. No, We’re Not Talking About Boy Bands…

    02 April 2013   Kristen     4 Comments

    We know that CMYK and RGB totally sound like the two boy bands your teenage daughter is swooning over, but they’re actually color spaces that we encounter with images. Each color space has a specific use and they’re the reason why things that look one way on your computer screen may look completely different in print.

    Today we’re going to explain what CMYK and RGB are and how they have different uses depending on what your project is. It’s going to be a lot like an episode of Bill Nye the Science Guy only with less bowties and fewer awesome sound effects.

  • 09Apr

    GLAD WORKS on the Care and Feeding of Interns.

    09 April 2013   Kristen     0 Comments

    In our blog post about Game of Thrones, we talked about how young or inexperienced people like interns and new hires can bring a lot to your business. GLAD WORKS usually has at least one intern present at any given moment, so we have a lot of experience working with them to help them make the most of their time with us.

  • 17Apr

    Raster Images vs. Vector Graphics: What the Heck is GLAD WORKS Telling Us About Now?

    17 April 2013   Kristen     2 Comments

    Greetings GLAD WORKS friends!  Due to the smashing success of our post on RGB vs. CMYK color spaces, we decided to dig in a little more and explore the wild and wooly world of Raster Images vs. Vector Graphics. They’re two different kinds of computer graphics, and just like with RGB and CMYK, they have everything to do with the way your projects come out. We’re telling you about all of this so you won’t feel quite so lost and in the dark when we start speaking GLAD WORKSIAN on you.

  • 23Apr

    Content Marketing on LinkedIn: Bringing Sexy Back

    23 April 2013   Kristen     0 Comments

    We know what you’re thinking GLAD WORKS friends: LinkedIn is a big snooze. But we’re here today to convince you otherwise and encourage you to go back and take a look at LinkedIn as it is today. It’s not just a place to post your resume and make connections with folks you sort of know, then nothing happens. Not anymore. It’s bringing sexy back to content marketing (for B2B especially) and you shouldn’t ignore it if you know what’s good for you!

    What marketers are doing now

  • 30Apr

    Twitter’s New Keyword Targeting Feature Can Have a Delicious Effect on your Bottom Line

    30 April 2013   Kristen     0 Comments

    Recently, Twitter rolled out a new effort to build up their advertising business. Now you can purchase ads that will reach users based on the keywords in their recent tweets as well as the tweets they’ve interacted with recently. Today we’re going to go into some detail about this new feature and talk about how useful it might be to you. 

    In other words, we’re going to tell you why you care.

    We might also talk about ice cream because it’s May now and summer is coming!

    What is keyword targeting?