Many of our clients ask us for advice about how to handle their social media. It seems that the landscape is forever changing and people are trying to figure out where they should be, how much time they should be spending, what they should be spending it on, and how they can best measure their success. Social Media Examiner has recently released its annual Social Media Marketing Industry Report, which is a survey of over 2,800 marketers. Today, we’re going to pull some highlights out for you.
In case you haven't noticed, things are changing quickly in the world of technology. The number and variety of mobile devices is exploding and they are able to collect mind-boggling levels of data as more consumers connect their physical bodies to electronic devices known as "wearables." We're also seeing a huge increase in "smart" homes that are connected with heat, air conditioning, refrigeration and lights. But what does all of this connectivity mean for marketers and advertisers in the not-so-distant future?
It used to be that only large businesses with huge budgets were allowed to promote pins on Pinterest, but all that has changed now as the social media giant is going the way of Facebook and Twitter, and will soon be opening its doors to small and mid sized businesses who want to pay to pin. How does it all work, you ask? Well, that's why we're here. Let's get it sorted out!
This week, we have the second installment of last week's post about Pinterest Promoted Pins. They're not available yet, but they will be very soon. Now is a great time to start strategizing so that when they're open for business, you are ready to hit the ground running!