Every year we see headlines declaring that it’s “The Year of Mobile!” Seems like it’s been “The Year of Mobile” for a long time now, hasn’t it? Clearly, mobile isn’t going anywhere. In fact, it’s taking over in a very big way and it grows every year. Recently, we got a super handy little book called Mobile Fact Pack: A Guide to Mobile Marketing that was put together by the folks over at AdvertisingAge. It explores everything from mobile ad spending and social media marketing to mobile OS market-share info and consumer behavior trends.
Can you believe it’s already time to think about seasonal promotions? The first official day of fall is on September 22nd, which will be here before you know it. And after that, it’s the holiday season. We know you loathe thinking of this, but it’s time to face it. Do you have a plan for your seasonal and holiday promotions? Don’t wait until the last minute to think about it because the time to get the ball rolling is now! Here are a few ideas to help get you started.
In the world of design and marketing, there’s a lot of talk about how color can influence consumer’s purchasing decisions. It doesn’t seem like it should make that much of a difference since a great product should speak for itself, right? Ah, yes, but you’ve got to get the product into the consumer’s hand first! That’s where the color of the packaging and of the product itself becomes really important. Color doesn’t only affect the buyer’s feelings toward the product, but also toward the store as a whole.
At GLAD WORKS, we love to champion a good cause. When a client comes to us with a project that strikes our hearts, we get deeply involved. Their mission becomes our mission. We bring it home with us, we think about it on the weekends, we talk about it with our friends.
Sure, a plain peanut butter sandwich is ok, but it’s a little dry. A plain jelly sandwich is also edible, but it’s lacking something. This is exactly how it is when you have a great design with uninspiring or meaningless copy, or great copy with a visually unreadable design. You need the two to be equally fabulous if you really want to have a winning combo that keeps people coming back for more. That’s why it’s so important for copywriters and designers to work together. We work in a content-focused industry, so we place high value on this symbiotic relationship.