How To Tell if Your Email Marketing Campaign is Working

21 March 2016   Kristen     0 Comments

We all know that you can't just send emails out all willy nilly without paying attention to how effective they are. Knowing your numbers will go a long way in helping you get the biggest ROI, so you need a way to gauge how you're doing so that you can adjust your strategy based on your stats for maximum impact. Here are our favorite ways to rock it out.


Digital vs. Offset Printing: A Guide for Newbies

02 March 2016   Kristen   0 Comments

Your new print project has been beautifully designed and you're completely amped because now it's time to send it to the printer. But wait. Should you choose to go with digital or offset printing? The answer isn't as cut and dry as you might think. Both kinds of printing have their strengths, so it really comes down to what best suits your project and your budget.

Offset printing has been around for a very long time, and for a while it was the best way to print just about anything under the sun. It works by transferring ink from a plate to rubber rollers (aka blankets) that then rolling the ink onto the paper.


Custom Vs. Stock Photography 101

22 February 2016   Kristen   0 Comments

So, you want to build a new website or revamp that brochure you've been using for a bajillion years. You're definitely going to need some great images to go with your copy, but where will you get these images? There are lots of stock photo sites out there where you can find just about anything under the sun, but is it a good idea to go with stock images? Sometimes, but most of the time custom photography is the way to go. Let's talk about it!


You Know You're a Creative When…

14 December 2015   Kristen   0 Comments

This week, the GLAD WORKS team decided to have a little fun. We've put together a great list of our quirks that let us know that we are definitely working in a creative field. We're a different breed over here for sure, so enjoy this blog and have a bit of a chuckle. It's ok. We know you're laughing WITH us…


Embracing New Technology

20 November 2015   Kristen     0 Comments

"What new technology does is create new opportunities to do a job that customers want done." -Tim O'Reilly 

Businesses sometimes have a hard time adopting new technologies like social media, mobile optimization, analytics tools or customer management systems. There are a lot of reasons why businesses struggle with this, but the truth is that in order to make business improvements, new technologies have to be a part of the plan. Today we'll go over some of the reasons why businesses aren't keeping up technologically and give some advice on how to overcome those hurdles.