Using Pay-Per-Click to Play in the Big League

31 October 2009   Adam     0 Comments

Ever wondered how to get one of those short ads on the top or side of your Google, Yahoo or Bing search page? Those short pay-per-click (PPC) ads are related to the keywords you entered in the search field, and they circulate on a rotating basis.

The great news for you is that any business of any size can post those ads...and can get noticed!

How can you take advantage of this targeted ad placement? There are few key steps...


Six Degrees of Social Networking

30 September 2009   Adam     0 Comments

I'm only three degrees from Kevin Bacon. And I'm three degrees from Hillary Clinton. In fact, I'm only two degrees from Barack Obama. (Sadly, Cal Ripken, Jr. is out of my network.)

How do I know this? Because LinkedIn tells me so.

LinkedIn and other networking services like Facebook, Twitter, StartUp Nation, Qapacity, Classmates.com exist for one reason: to connect people with other people. The reason for the connection and the tone of the introduction may vary depending on the networking site, but the mission is still the same.


How a Blog Is Like a Virtual Pet

31 July 2009   Adam     0 Comments

Do you remember the virtual pet fad in the mid to late 90s? Thousands of children (and yes, some adults, too) had keyrings with digital "pets" that required virtual food and virtual care. They got sick, made messes and could even pass into the great digital beyond. (Not to worry; you could reset them back to life.)


Stumble Upon a Delicious Digg Lately?

30 June 2009   Adam     0 Comments

Since summer's soon winding to a close, it seems fitting to ask: how many former library geeks remember the Dewey Decimal System?

Bueller...? Bueller...?

The Dewey Decimal Classification (or "DDC" as it's called) is the basic system created in the late 1800s to categorize and organize public libraries. It uses an established structure to group information so it's easier to find.

In a similar way, bookmarks are a simple way you can organize information you look at on the Internet. On your browser window, you typically find a menu called "bookmarks" where you can create folders and save sites you want to go back to.


When Is It Good to Be Contagious?

31 May 2009   Adam     0 Comments

In light of the recent occurrences of the H1N1 (swine flu), it may seem counter-intuitive to think that contagion is ever a good thing.

My friend, you could not be more wrong.

As marketers in a digital world, we seek to be ever-contagious so that our clients, friends and fans (Facebook and otherwise) willingly spread the word to all who may need our services.