Getting Pin-ny With It: Using Pinterest for Your Business

11 September 2012   Kristen     0 Comments

Since we started our Pinterest account a few months back, we’ve been learning some things about Pinterest that we thought you’d like to know about. Whether you already have an account, are considering one, or you’re sitting there scratching your head going “what the heck is Pinterest?” this article is for you! 


Visual Content Marketing: A Picture is Worth a Thousand Words

04 September 2012   Kristen     0 Comments

Our brains have been changed by the superfast world of the Internet where things happen in an instant, and if we get bored or confused, POOF!  We click away in search of someone who says the same thing only in fewer words and with more pictures.

We love pictures now more than ever, don’t we?  It seems that long expanses of plain text have fallen away in favor of a more visual way of communication.

But then again, didn’t cave men do a lot of visual storytelling?


Marketing to Millennials: What Those Crazy Kids Are Thinking

14 August 2012   Kristen     0 Comments

Ah, the Millennials. 

It's the group that marketers these days are trying to figure out how to “get.”  They’re expected to spend about $10 trillion dollars in their lifetimes, so no wonder marketers are so interested in them!

They’re a wily bunch for sure, but we can work with them. 

Check it:


Foursquare’s Rockin’ Some New Features!

07 August 2012   Kristen     0 Comments

Foursquare recently rolled out some pretty exciting stuff that gives business owners lots more power to communicate with their customers than ever before. So today, we’re going to talk about these changes and what they can mean for your business.  If you’re not on Foursquare yet, this just might make you want to take the plunge!


Quality Assurance in Digital Marketing: A GLAD WORKS Guide to Awesome

17 July 2012   Kristen     3 Comments

It used to be that when you wanted to do some marketing, you’d come up with a plan, nail down some messaging, develop collateral, and BAM! Marketing. But in today’s digital landscape, what you do and how well you do it are critical to the success of your campaign. Quite often, in the digital space, you only have one chance to impress your customers, so you can’t afford to waste time with malfunctioning links, difficult navigation, and error messages.


Fun, BIG Ideas!

05 June 2012   Kristen     0 Comments

You know what, GLAD WORKS friends?

We should never underestimate the Internet’s ability to provide new ways of interacting with people.

Last week when we were talking about the kitty playhouse that Friskies built, we started thinking about how many of us overlook the Internet as a viable way to do business. It goes beyond having a website or a few social media accounts. It’s about having fun, big ideas and having the courage to carry them out.


Memes Mean Serious Business

20 March 2012   Kristen     1 Comments

Last week we talked about memes and how they’re becoming increasingly important for all kinds of reasons.

Heck, we even participated in one!

Wasn’t that a blast, GLAD WORKS friends?


Memes as Cultural Artifacts. No, We Haven’t Been Smoking Catnip…

13 March 2012   Kristen     2 Comments

Today we’d like to talk to you about memes (that’s pronounced Meeeem and not Me-me, btw). Memes are everywhere these days, and most people know what they are, but does anyone ever stop to think about what they mean? We saw an amazing article by Aaron Saenz at Singularity Hub and it really made us think about the deeper meaning behind a meme.


A GLAD WORKS Guide to Being a Guerilla

06 March 2012   Kristen     0 Comments

You know how when you’re watching the Oscars and stars are stopped on the red carpet and all the journalists are shouting, “who are you wearing?” Well, that’s not curiosity on the part of the reporter, it’s an advertisement. Quite often the gowns and jewels the stars are wearing are borrowed from the designers who created them. Some designers even pay celebrities to wear their stuff. This is an example of non-traditional advertising at its finest. The fashion industry has built up a huge platform for advertising by utilizing celebrities.


Data Mining: Getting to Know Your Customers Without Hiding in Their Bushes.

28 February 2012   Kristen     0 Comments

Lots of people think of data mining as some sort of creepy Orwellian nightmare, but really, what’s a little data?

It’s not scary, is it GLAD WORKS friends?

We’re not afraid!

Admittedly, the term “data mining” sounds kind of scary. It’s as if spies from Wal-Mart or Target are hiding in the bushes and looking in the windows at night. But that’s just silly! They really just break into our houses and go through our stuff while we’re at work. You did not leave you sock drawer open…it was THEM!


Just kidding.

What is data mining?