Blog

Since the first caveman picked up his first primitive paintbrush and painted a weird looking animal figure on the inside of a cave, the arts have served as a bridge between people, society, and time. Even in today’s hectic and time starved world, art continues to encourage thought, evoke emotion and spark conversation; in fact, for exactly those reasons, it may be more important than ever before.

Igniting thoughts, emotions, and conversations is also part of what makes a successful business. An amazing product or a great service does just what good art does—make people think, feel, and interact with one another.

People are always asking us how powerful a branding tool blogs can be, so today you get your answer people!  Perhaps the best example of this power can be found in the popularity of fashion blogs and the bloggers who write them. They are r-e-d HAUTE right now!

As you know, we here at GLAD WORKS are quite the Fashionistas. To that end, we’ve always got our eyes on the new hotness—in August we were even platinum sponsors of StyleWeek Providence, an organization dedicated to showcasing emerging and established fashion designers from the New England area.

People often think that in order to really help out and make a difference in the community, you have to be a big company with tons of money to throw around. The good news is that’s not necessarily true, GLAD WORKS friends: help can come in many unexpected ways!

Is your website starting to look like it was born in the 90’s?  WAS your website born in the 90’s?  If so, it’s definitely time to start thinking about a redesign. You didn’t think that site you had designed a millionty years ago was going to work for you forever, did you? 

What makes a blog fun to write is its conversational style. In a blog, it’s okay once in a while to break some rules of grammar in order to write the way people actually speak. But there are some rules that are broken all over the place—on billboards and restaurant menus and newsletters that should never be broken. These grammatical mistakes aren’t just fodder for late-night TV hosts to poke fun—they often diminish credibility and could cause a loss in business.

Have you ever been looking at a menu in a restaurant and noticed a description that looks something like this?

Chicken Caesar Salad: