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21Aug

Ubiquity Works

21 August 2007   GLAD WORKS     0 Comments

Over the weekend, the New York Times reported on a recent JupiterResearch study naming Google as the America’s favorite Internet brand. The search-engine-turned-media-company beat out Yahoo, Amazon, eBay, MySpace, Microsoft and AOL, with 35% of the vote.

15Aug

When Getting Better Makes Things Worse

15 August 2007   GLAD WORKS     0 Comments

As online search has become more efficient and effective, users are spending less time searching and more time enjoying the content they’re searching for. What does this mean to search marketers? We have to be even more creative to get and hold consumers’ attention.

14Aug

Brand-Aid

14 August 2007   GLAD WORKS     0 Comments

A little red cross goes a long way according Johnson & Johnson. On August 8 the New Brunswick, NJ-based health care company sued the American Red Cross over copyright infringement. The case has been hitting the blogosphere hard because of its high spin potential: “Big Business Slams Pious Non-profit” vs. “Federally-funded Agency Uses Non-profit Status to Flaunt Copyright Laws.”