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06Sep

NFL = New, Fancy Logo

06 September 2007   GLAD WORKS     0 Comments

As Brand New noted recently, the NFL is updating its logo. After more than 60 years, it’s probably about time.

31Aug

Too Pricey?

31 August 2007   GLAD WORKS     0 Comments

Everyone around here is abuzz about the new Stella Artois billboards in RI and MA: just a glamour shot of the product with the old tagline “Perfection has its price.” The campaign’s been in use for at least six years, since this humorous ad came out in 2001. In some contexts (like on Boston’s Newbury St.) it could almost make sense. But next to a discount store in a low-income neighborhood? That’s inauspicious media placement at best.

27Aug

Show Me The Money!

27 August 2007   GLAD WORKS     0 Comments

While hot internet properties such as Facebook and Youtube undeniably get eyeballs, marketers have been struggling with how to commoditize that traffic. Just throwing up banner ads hasn’t been working out that well, according to a study from Forrester that recommends moving past run-of-site placements to engage users.

21Aug

Ubiquity Works

21 August 2007   GLAD WORKS     0 Comments

Over the weekend, the New York Times reported on a recent JupiterResearch study naming Google as the America’s favorite Internet brand. The search-engine-turned-media-company beat out Yahoo, Amazon, eBay, MySpace, Microsoft and AOL, with 35% of the vote.

15Aug

When Getting Better Makes Things Worse

15 August 2007   GLAD WORKS     0 Comments

As online search has become more efficient and effective, users are spending less time searching and more time enjoying the content they’re searching for. What does this mean to search marketers? We have to be even more creative to get and hold consumers’ attention.