Blog

Here at GLAD WORKS we are quite proud of the way we approach our projects.  We have developed a process that we use in just about everything we do, and at this point, it's so finely tuned that it's every bit as sexy and streamlined as a hot red racecar. Here's a little peek at some of the major points of our process.

Planning

In the weeks and days ramping up to Election Day yesterday, many people have been feeling inundated with postcards from every politician imaginable. Lots of those postcards never even got a glance and went straight into the recycling bin. Sadly, this is the fate of so many postcards. After all the expense and design time and planning that goes into them, it's really a shame. Postcards are very cost effective and they do work very well, but they have to be done right or it's into the bin they go.

Here's how you can make postcard marketing work for you!

Last week, we had "Bring Your Dog to Work Day."  

We know: we are seriously cool and you are very jealous.  

You should be.

As it turns out, it was a huge success and we think it was pretty much the best day of our dog's lives. Tails wagged, old friends were reunited and new friends were made. There were so many pets and treats—it was a real dog party! After their experiences, we asked each dog to share their thoughts about the day and the inner workings of the GLAD WORKS team.

Here's what they had to say.

When we're not busy working, we're busy getting ready to work. That means we're busy filling our cups with steaming espresso, meticulously arranging our desks, making a huge mess of papers covered in sketches, or creating a "to do" list.

Each of us has a routine, and a few things we absolutely have to have or our workday is just going to be a giant bummer.

Here are the GLAD WORKS must haves.

Kristen:

We've known for years that Purina has had it together when it comes to being a truly innovative and courageous brand. Remember a while back when they developed the first app made specifically for cats? That was superfantastic and really, very smart. Now they're at it again, teaming up with the folks over at BuzzFeed to create a very funny series of branded entertainment videos called "Dear Kitten." The success of these videos (16.2 million YouTube views and counting since June) may be the beginning of an exciting new trend in video marketing.