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Last week we introduced you to Google Grants, the nonprofit edition of AdWords, which are the text ads that appear on the right of your Google search page results. If you've read last week's post, then you have already determined if your nonprofit will qualify for Google Grants or not. If you do, congrats!  That is awesome news!  Now, you just need to know how to make good use of it.

Whether you are managing your campaign yourself or are working with an agency (like GLAD WORKS, shameless plug there, sorry) there are a few tips we can share with you to make sure you get everything you can out of your account.

Yes, Google is taking over the world, but that doesn’t mean they don't have a heart. They have programs out there that are meant to help struggling nonprofits get their word out without having to spend any of their precious donations to do it. Today we will explain those programs, and their requirements, Hope you qualify and get to take advantage!  We'll talk about what to do with it next week. Let's just get you qualified first!

YouTube for non-profits

A few weeks ago we did a roundup of our favorite apps. We asked the team to share with us the apps they found really useful, and the crowd went wild!  So today we thought we'd share with you what we each like in a website. From design to functionality and content, each team member has a cool site they'd love to share with you. Check them out!  You might get some inspiration for your next site redesign!

Mattie:

Remember that saying, "always be kind. Everyone is fighting a hard battle."  We think it holds true in all situations in life—including business. Sometimes, conflicts arise for one reason or another and it can be challenging to spin a rough turn of events into a workable and mutually satisfying experience. When you think about it, a customer complaint is actually a marvelous opportunity to turn a previously disappointed customer into an advocate for your brand!  Here's how it's done.

This week, we have the second installment of last week's post about Pinterest Promoted Pins. They're not available yet, but they will be very soon. Now is a great time to start strategizing so that when they're open for business, you are ready to hit the ground running!

Why do you care about Pinterest?