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We have done posts in the past listing traditional marketing methods that still get great results. Direct mail is one of those things, and it’s a surprisingly effective way to reach customers. Today, we’re going to talk about a few tricks of the trade that you can use when writing your copy that will make for an effective piece that gets attention. Let’s make it rain all day!

 Make it easy for the reader

Last week we wrote a post about Marketing Automation. If you’re not familiar with this term yet, go back to last week and read up! Otherwise, keep going to see what the automated marketing cycle looks like and how it flows. By seeing how it works, you’ll understand how it can link all of your marketing efforts into a single process.

All set up

Marketing automation sounds like a boring topic, and you’re likely to want to skip reading this post in favor of stabbing your eyes out with a fork or something like that, but we encourage you to stick around!  Its actually pretty exciting stuff and it might just help you out a ton, but deciding whether it’s right for you and which platform to choose is complicated. Let’s take a look.

What the heck is marketing automation?

Today is going to be so much fun! We were having a meeting last week when the conversation came around to awesome television commercials. Everyone had some great ones to share with some really interesting insight as to why each particular commercial works so well. When advertising is done properly, it has incredible power. We can go on journeys, we laugh, we cry, we feel motivated to do our taxes…

Here are our favorites right now along with some cool thoughts from your favorite GLAD WORKS team members!

Gina:

Last week we defined mobile optimization for you and talked about what’s involved in creating a mobile optimized website. Today, we’re going to finish up that discussion by giving you all the reasons why you should care if your site is mobile friendly or not. We grabbed a couple of screenshots for you to illustrate what we mean, and we gathered a few statistics to put some real numbers out there.  By the end of this post, you’ll be calling us. Operators are standing by!

Prettyful pictures (and some not so prettyful pictures…)