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Today we have a special treat for you!  We’ve given you a glimpse into the lives of a graphic designer, a copywriter and a web developer, but today we bring you a glimpse into the life of a creative director.

Imagine how cool it would be for your customers to have a fully immersive experience when they walk into your office or shop. The rooms, halls and every space in between can literally be a physical experience of your brand. This is what we call a “branded environment” and it works by communicating to folks about what you stand for and what promises you make to your customers, employees and investors.

The Benefits of Environmental Branding

Why not use your existing space as just another way to reinforce your brand messaging?  A well-branded space is a powerful thing and when done thoroughly, it can:

You are crazy sick insane busy. And all of our posts about how to do your SEO and how to write good copy and run social media can be a little bit annoying if you’re just trying to find enough time in your day to eat lunch never mind learn new stuff, are we right?  Well, what would happen if you outsourced some of those detail-y things you’re so busy doing so you can carve out a little time to, oh, we don’t know, pay attention to your business?

 Here’s a list of 5 things you can take off your plate right now so that you can free up a little bandwidth and get down to what you set out to do.

Many small business owners are so focused on mobile and social media marketing strategies that they’ve forgotten about some of the old school tactics that can still be effective. It’s easy to get tunnel vision because figuring out a well-rounded marketing plan can be really overwhelming and not knowing what to do makes it tempting to focus on only one thing at a time. But, we’re here to tell you that traditional marketing still has a place in this social media saturated world. It’s all about finding a nice balance between old and new.

Use paper. Paper is fun!

Last week we talked about five of the most common issues we see with websites that didn’t get proper attention when they were being designed and built.  Sometimes business owners resort to less than ideal solutions in order to save money, and sometimes they just don’t realize what their choices are. Today we’re going to talk about your two most viable and safe options for a clean and user friendly website. Your budget will play a big role in which option you choose.

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