Blog

“What’s in a name? That which we call a rose by any other name would smell as sweet.” 

So, you’ve been interviewed on a TV show, or you’ve been invited to be a blogger on a popular website. Awesome!  Good for you!  No matter how much you promote your business to potential clients, there’s nothing like getting a little leg up from the media. Now that you’ve gotten the attention, how do you convert that into actual sales?  Read on, friends!

Use the coverage as an excuse to reach out

Sure, a plain peanut butter sandwich is ok, but it’s a little dry. A plain jelly sandwich is also edible, but it’s lacking something. This is exactly how it is when you have a great design with uninspiring or meaningless copy, or great copy with a visually unreadable design. You need the two to be equally fabulous if you really want to have a winning combo that keeps people coming back for more. That’s why it’s so important for copywriters and designers to work together. We work in a content-focused industry, so we place high value on this symbiotic relationship.

Copy inspires design, design inspires copy

At GLAD WORKS, we love to champion a good cause. When a client comes to us with a project that strikes our hearts, we get deeply involved. Their mission becomes our mission. We bring it home with us, we think about it on the weekends, we talk about it with our friends.

In the world of design and marketing, there’s a lot of talk about how color can influence consumer’s purchasing decisions. It doesn’t seem like it should make that much of a difference since a great product should speak for itself, right?  Ah, yes, but you’ve got to get the product into the consumer’s hand first!  That’s where the color of the packaging and of the product itself becomes really important. Color doesn’t only affect the buyer’s feelings toward the product, but also toward the store as a whole.