Email marketing is a hot topic right now. You may see articles about it all over the place in your travels around the Internet, but is it something you should consider?
Absolutely!
Any business can benefit from a great email marketing plan. Email marketing enriches business communications, targets key markets and is a cost-effective and paperless way to get in touch with your customers. Today we’re going to spend some time talking about what email marketing is and describe the differences between HTML emails and plain text emails.
Let’s dig in!
What is email marketing?