Blog

Last week we said that Social Media is a great way to help businesses grow by helping them get new customers, increase brand awareness, and stay connected with both customers and competitors alike.This week we'll start our discussion of each specific social media site and what each can do for your business.

Twitter is a social networking and microblogging service that allows users to answer the question, "What are you doing?" by sending short text messages, or “tweets,” of 140 characters or less. People “follow” each other and are thereby exposed to one another’s tweets.

Perhaps the best way to explain Social Media is to break it down a little bit.  Printed media like a newspaper is a one-way communication—you read it but you don’t tell it what you thought of the article. Maybe you call a friend and tell them about it, but you don’t sit there talking directly to your newspaper. 

If you do talk to your newspaper, we’ll just back away slowly and let you continue…

Ahem.

Throughout human history, the arts have served as a bridge between people, society and time. Art has the ability to provide a better understanding of the past, a special appreciation for the present, and a glimpse into the future. And in today’s world, it continues to encourage thought, evoke emotion and spark conversation — all key components to successful human interaction.

How do you shop for goods and services? Are you a sensory shopper, meandering from storefront to storefront, taking your time browsing and comparing? Or, are you more like a military missile strike, comparison shopping and purchasing at the speed of light? Whatever your personal approach, you’re certainly within the great big mixing bowl of consumers out there. And with so many different shopping styles out there, a business in today’s market can really benefit from offering a variety of entry points to their product(s).

With the New Year upon us, it’s once again time to look back and learn from the trials and tribulations of year past. Can you recall the goals you set this time last year? Do you feel confident that you accomplished what you set out to do? Is your team amped up for a successful new year?