Could Adding an Online eBusiness to your “Brick and Mortar” be music to your bottom line?

11 January 2011   Adam     0 Comments

How do you shop for goods and services? Are you a sensory shopper, meandering from storefront to storefront, taking your time browsing and comparing? Or, are you more like a military missile strike, comparison shopping and purchasing at the speed of light? Whatever your personal approach, you’re certainly within the great big mixing bowl of consumers out there. And with so many different shopping styles out there, a business in today’s market can really benefit from offering a variety of entry points to their product(s).


Have you made your 2011 New Year’s Marketing Resolution?

22 December 2010   Adam     0 Comments

With the New Year upon us, it’s once again time to look back and learn from the trials and tribulations of year past. Can you recall the goals you set this time last year? Do you feel confident that you accomplished what you set out to do? Is your team amped up for a successful new year?


Marketing in a recession: don’t just survive, thrive!

30 November 2010   Adam     0 Comments

No matter what size your company is, chances are, you have felt the recession in one way or another. Consumer confidence is low, spending is weak, and there is no shortage of bad news being reported by the media. Although history has shown that there is always a light at the end of the tunnel, it seems as though there is no end in sight. Your goal, as a business owner, is to remain profitable now and be ahead of the pack when the economy turns the corner.


Now Targeting: Your Sweet-Spot Customers

19 September 2010   Adam     0 Comments

Do you ever wish you could clone your favorite client? You know the one that I mean…the one who allows enough time for their projects… who understands that the laws of physics don’t make exceptions... who pays their bills on time and in full… who says “please” and “thank you”…

Although we can’t replicate our favorite clients, we can do a better job of finding more of these sweet-spot customers.


How Far Is Too Far

17 August 2010   Adam     0 Comments

Assuming you haven’t been living in a biodome for the past two years with no access to the outside world, you know that the world’s economy is going through a rough patch. Okay, maybe “rough patch” is a bit too mild…maybe it’s more like a soccer field covered in steel wool, but you know what I mean.

In fact, you probably know people who have been laid off, downsized or transitioned in some way. And of those who are still working, many are now doing jobs for two or three people (with no increase in pay) due to the aforementioned layoffs, downsizing, etc.