Are You Being Served [Well]?

17 August 2010   Adam     0 Comments

Have you ever a googled “customer service, recession”? If so, you know that there’s an old-fashioned truism which is getting more airtime these days…one which can have a measurable effect on your bottom line, profitability, and longevity.

What is this winning adage? Customer service matters.


The Ebb and Flow of Managing Your Resources

21 June 2010   Adam     0 Comments

In a perfect world, businesses grow in a smooth, upward trajectory that is both predictable and deliberate. There are no slow times...no staff upheavals...no sleepless nights...

Clearly, I'm living in the wrong place.

In my world, business grows the same way that Elaine Benes (from Seinfeld) dances: everything looks perfectly normal, but then the music starts and suddenly we're witnessing a herky-jerky motion with very little rhyme and sometimes no reason. Sooner or later, someone's going to lose an eye.


It's Time to Jump!

25 April 2010   Adam     0 Comments

Now that we've identified the strengths of your small business (February) and discussed how to create a game plan that makes the most of those strengths (March), it's time to put that game plan into action.

Step 3. Execute and evolve that plan, and continue to build momentum.

Your game plan will be unique to your business, industry and personality type. Whether you're playing Monopoly, chess or LIFE (see March column), your plan can succeed only if it's actually carried out.


What Game Are You Playing?

04 March 2010   Adam     0 Comments

Last month, we talked about the first step in growing your business: identifying both your strengths and your opportunities. This month, we'll move on to the next step:

Step 2. Create a game plan that builds on those strengths and takes advantage of those opportunities.

Now that you know what elements of your business work for you and what objections your prospects may have about working with a small company, it's time to develop a profile of your company. Here's where we figure out if you're playing Monopoly, chess, or LIFE.


Out-Thinking Your Grinch

12 February 2010   Adam     0 Comments

Factoid #1: According to the U.S. Census Bureau, as of 2006, there were about 13.6 million companies nationwide, employing almost 120 million Americans.

Factoid #2: More than five million of those companies have fewer than 20 workers each and -- all told -- these five million firms employ 21 million people.