If we ever thought there was one way to campaign for the presidency, the 2008 primary season has changed that opinion forever.
Gone are the days of stumping, baby-kissing and whistle stops. Welcome to the virtual world of in-your-face, on-your-airwaves, everywhere-you-look politicking.
In the past, candidates have employed image makers who managed, guided and refined their guy to make sure he looked and sounded presidential (i.e., electable). More than ever, this year’s candidates have embraced the value of marketing themselves to the American people, and they have hired professionals to help them.