No Love for No. 9

19 October 2007   GLAD WORKS     0 Comments

The Ventura County Star is reporting that their local congresswoman is taking aim at women's mags. Capp's wrote an editorial on Friday, denouncing a number of women's magazines with young female readership for carrying ads (pictured here) for Camel No.


Minding their Ps and Qs

12 October 2007   GLAD WORKS     0 Comments

For the first time in 14 years, QVC is redesigning its image. The television shopping network recently launched a new logo as part of atotal integrated marketing campaign (the first of its 21 years) that aims tooverhaul QVC’s identity from the ground up.


The Minus of Adblock Plus

05 October 2007   GLAD WORKS     0 Comments

According to Mediapost Publications one in five households enjoys “bloop blooping” through television commercials, cackling with the power magically granted to them by Tivo and other DVRs. Consequently, ad spending on broadcast TV is experiencing significant half-year declines-- decreases from 3.6% to $11.84 billion worth of expenditures on the networks even more on syndicated TV.


Ad Week or Ad Weak?

01 October 2007   GLAD WORKS     0 Comments

This week marks the fourth annual celebration of Advertising Week in New York City, and judging by the thorough media coverage, many a reporter walked away with a free bag of conference schwag.


Cleaning Up in Aisle 6

19 September 2007   GLAD WORKS     0 Comments

What's growing faster than Internet ad spend (and way faster than tv, print and radio)? AdvertisingAge reports that Shopper Marketing has doubled since 2004 and is on pace foran annual growth rate of 21% through 2010, making it faster than even theInternet juggernaut (which is rising 15% annually).