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A common inquiry we hear from our clients is, "We want to make sure our customers think of us when they have a need, but how can we guarantee that? Short of camping out in their office or calling them every day, how can we make sure they keep us in mind later?"

One simple way we recommend is to use direct email, also known as email "blasts."

To begin this story, let's start with some basic stats:

Many of our clients come to us and say, "I have this great website which cost a fortune, but I don't know if it's making a difference."

We have news for you: just building a fabulous website isn't enough.

Is it a great first step? Absolutely! Websites are, hands down, one of the best tools for increasing traffic to your business and establishing yourself as a company. But once that site is alive and full of dynamic and relevant content, how do you tell people about it?

You’ll notice that we’ve deliberately refrained from posting a “best of” list for 2007. And for good reason.

We believe in using the past as a learning tool, but it doesn’t pay to get too overwhelmed or to drift into morbid reflection. Because today—as every day—we’re moving forward…ever forward.

What do we look forward to in 2008?

Have you decided to take the plunge and claim your corner of the world wide web? Or do you think your current site doesn't make the grade?

If so, hang on to your hard drive. Here are eight simple ways to make sure your web investment doesn't end up gathering dust.