It’s a tale as old as time, GLAD WORKS friends.
You want people to love you and keep coming back to you, but it’s illegal (and morally reprehensible) to slip them a little “love potion” or keep them tied up in your basement. So how is a business owner supposed to woo a customer into a faithful and mutually beneficial long-term relationship?
There are several ways, actually, and today we’re going to talk about a few of the biggies—the ones that focus on relationships rather than simply making business transactions.
People first, clients second