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06Feb

Knowing What to Say and When to Say It: The Great Debate Over Nationwide's Super Bowl Ad.

06 February 2015   Brittany     0 Comments

The Internet is ablaze with discussion over Nationwide Insurance Company's choice to air an ad titled "Make Safe Happen" during the Super Bowl. The ad features a little boy narrating all of the things he won't do because he "couldn't grow up" since he "died from an accident." This ad hits anyone with a pulse right in the chest. Many were outraged over the buzz kill during the Super Bowl—a time when most people would prefer to think about the Carl's Jr. girl or lost puppies.

For those of you who have only just now dug out from under a pile of snow and have not seen it yet, here it is for review before we go on:

27Jan

Wearable Tech is Even More Refreshing than New Socks!

27 January 2015   Kristen     0 Comments

Just when you thought you were up to date on everything now that your website is mobile friendly, think again! Enter wearable tech: the next big thing that marketers are going to be wrapping their heads around in the near future. Don't worry if you're overwhelmed at the thought. Everyone panics a little when some disruptive new technology starts smashing things up, but this is actually a really exciting time. Let's dig in and see what potentially lies ahead. 

21Jan

5 Things to Consider When Outsourcing Content Marketing

21 January 2015   Kristen     0 Comments

The influence traditional marketing has on consumers these days is changing, but this does not mean that all hope for traditional marketing methods is lost. You absolutely should not abandon them, but they need to be augmented with content marketing. It's a great way of communicating with your audience without overtly selling anything. Instead, it delivers information that makes your potential customers more informed and establishes you as an expert with the highest quality products or services.

14Jan

Elements of Great Packaging Design

14 January 2015   Kristen     0 Comments

While we were deciding what to write about this week, Adam said he was in the mood for something light and fluffy which made Juli think of pancakes which made Emily think of food and packaging design, and so here we are. The creative process at work AND a blog post about pretty boxes of marvelous things that make us want to buy them. BAM!

Have you ever found yourself food shopping (or wine shopping!) and buying a product just because the package was cool or unique in some way? This happens to us on the GLAD WORKS team for sure since a cleverly designed package seriously pushes our design nerd buttons.

07Jan

Are Free Websites Too Good to be True?

07 January 2015   Kristen     2 Comments

We've all seen the advertisements on television for free custom websites. They feature shiny happy small business owners talking about how amazing their new free website is and how they got professional copywriting, state-of-the art design, promotion, hosting, support and maintenance all without paying a single penny. Does it sound too good to be true? That's because it is. Here's why.