The Internet is ablaze with discussion over Nationwide Insurance Company's choice to air an ad titled "Make Safe Happen" during the Super Bowl. The ad features a little boy narrating all of the things he won't do because he "couldn't grow up" since he "died from an accident." This ad hits anyone with a pulse right in the chest. Many were outraged over the buzz kill during the Super Bowl—a time when most people would prefer to think about the Carl's Jr. girl or lost puppies.
For those of you who have only just now dug out from under a pile of snow and have not seen it yet, here it is for review before we go on: