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The Oscars have been a marvelous celebration of Hollywood's cinematic successes since 1929. With each year, the awards ceremony seems to be a bigger deal than the last and more brands are stepping forward to get a piece of the action. In the same way that the Super Bowl is as much about the commercials as it is the game, the Oscars are as much about the marketing opportunities it presents as it is about celebrating great achievements in film.

The Oscars: one giant commercial

Adobe Flash has been the standard that has animated the web since the early days. But now, it's showing some security vulnerabilities as well as some cumbersome and outdated functionality. Many websites still rely on it, but is it time to say goodbye to the old standby in favor of something a little more nimble like HTML5? 

A record player vs. and iPod

We talk a lot about how to use fonts to help you present information in a way that makes sense for your particular project. You may hear us explain the difference between serif and sans serif. We may talk about script and how it should be used sparingly instead of in the body copy. Fonts have different functions and levels of clarity and readability but they also have personalities. All of these things come together to make the role of a font a very crucial one in the success of any design project. Just for fun, we went around the studio and asked the team: If your favorite celebrity were a font, what font would they be?

The Internet is ablaze with discussion over Nationwide Insurance Company's choice to air an ad titled "Make Safe Happen" during the Super Bowl. The ad features a little boy narrating all of the things he won't do because he "couldn't grow up" since he "died from an accident." This ad hits anyone with a pulse right in the chest. Many were outraged over the buzz kill during the Super Bowl—a time when most people would prefer to think about the Carl's Jr. girl or lost puppies.

For those of you who have only just now dug out from under a pile of snow and have not seen it yet, here it is for review before we go on:

Just when you thought you were up to date on everything now that your website is mobile friendly, think again! Enter wearable tech: the next big thing that marketers are going to be wrapping their heads around in the near future. Don't worry if you're overwhelmed at the thought. Everyone panics a little when some disruptive new technology starts smashing things up, but this is actually a really exciting time. Let's dig in and see what potentially lies ahead.