"What new technology does is create new opportunities to do a job that customers want done." -Tim O'Reilly
Businesses sometimes have a hard time adopting new technologies like social media, mobile optimization, analytics tools or customer management systems. There are a lot of reasons why businesses struggle with this, but the truth is that in order to make business improvements, new technologies have to be a part of the plan. Today we'll go over some of the reasons why businesses aren't keeping up technologically and give some advice on how to overcome those hurdles.