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11Apr

Finding Your Brand's Voice: A GLAD WORKS Guide to Tone

11 April 2016   Kristen   0 Comments

Your brand has a voice. Do you know what it sounds like? This is an important thing to know and it takes some effort to truly hear and understand the tone that fits best. If you haven't already established a voice, or if you think your existing one needs to evolve, we have good food for thought. It's like a crispy, buttery grilled cheese sandwich for the mind.

Ok maybe it's not that good, but it's pretty close.

01Apr

Marketing on a Budget: Explore the Possibilities!

01 April 2016   Kristen     0 Comments

If you have a tight budget, you probably feel like you can't afford to launch a marketing campaign, but you totally can! There are many low cost or no cost ways to market your business without breaking the bank. Let's check them out and stretch that marketing dollar like Gumby in yoga class!

Before we get into all the amazing stuff you can do, it would be irresponsible for us not to have you think about who you're going after exactly. All of your effort could be wasted if you don't ask yourself questions like:

21Mar

How To Tell if Your Email Marketing Campaign is Working

21 March 2016   Kristen     0 Comments

We all know that you can't just send emails out all willy nilly without paying attention to how effective they are. Knowing your numbers will go a long way in helping you get the biggest ROI, so you need a way to gauge how you're doing so that you can adjust your strategy based on your stats for maximum impact. Here are our favorite ways to rock it out.

02Mar

Digital vs. Offset Printing: A Guide for Newbies

02 March 2016   Kristen   0 Comments

Your new print project has been beautifully designed and you're completely amped because now it's time to send it to the printer. But wait. Should you choose to go with digital or offset printing? The answer isn't as cut and dry as you might think. Both kinds of printing have their strengths, so it really comes down to what best suits your project and your budget.

Offset printing has been around for a very long time, and for a while it was the best way to print just about anything under the sun. It works by transferring ink from a plate to rubber rollers (aka blankets) that then rolling the ink onto the paper.

22Feb

Custom Vs. Stock Photography 101

22 February 2016   Kristen   0 Comments

So, you want to build a new website or revamp that brochure you've been using for a bajillion years. You're definitely going to need some great images to go with your copy, but where will you get these images? There are lots of stock photo sites out there where you can find just about anything under the sun, but is it a good idea to go with stock images? Sometimes, but most of the time custom photography is the way to go. Let's talk about it!